Zaha Shakir

Content Writer | Content Marketer | SEO Analyst I Freelancer |

Chennai, Tamil Nadu, India

About

After years of switching majors and countless cups of coffee, life had me on a deadline, figuring out what I wanted to do. As a full-student and part-time dreamer, I needed to find something meaningful to do every day (in addition to what I do). And that is where writing entered the scene. With a total of 3 years of full-time work experience along with 6 years of freelance work experience in content conceptualisation, ideation, and SEO-focused writing, I offer a versatile skill set that spans both full-time and freelance roles. Throughout my career, I have successfully created engaging content for a wide range of online platforms, including Facebook, Google, and more. My expertise extends across diverse industries, including healthcare, finance, education, and IT. I have demonstrated my ability to write innovative and keyword-driven content for various sectors. From articles and blogs to reviews and web copy, I am proficient in crafting concise, captivating, and innovative drafts. Additionally, I have experience in producing offline materials such as whitepapers, case studies, and creative marketing copies. My amazing journey across multiple roles has exposed me to various cultures which have helped me work with individuals from diverse backgrounds. A few accomplishments to be mentioned are: • Creating Ad copies for Facebook and Google that increased CTR from 2% to 4% • Writing & publishing SEO-optimised blogs that were ranked in the top 5 on Google search KEY SKILLS Content Conceptualization & Ideation | SEO and keyword-based Writing | Content Management Systems | Proofreading & Grammar Checking | Content Editing | Content Quality Management | Blog & Web Writing | Copywriting | Market Research & Analysis | Digital & Social Media Marketing | Research & Fact-checking | Target Readership Analysis My areas of expertise are: ⚡️ Content Writing ⚡️ Copy Writing ⚡️ Blog & Article Writing ⚡️ Website Content Writing ⚡️ Ghost Writing ⚡️ B2B Writing ⚡️ B2C Writing ⚡️ Digital Marketing and more As an experienced content writer, I assure the delivery of high-quality content and am a stickler for time so you don’t have to fret over deadlines. Do you believe I'm the one you've been looking for? Hit me up, I'm open and available for new opportunities :D

Experience

  • Content Writer at Freelance Content Writer
    May 2017 - Present · 9 yrs 2 mos

    - Ensuring the quality and consistency of delivering written material to support major projects aimed at improving sales force capabilities and assisting clients. - Creating engaging and innovative B2B and B2C marketing communications that include blogs, websites, emails, and social media posts. - Created content in a variety of niches while adhering to deadlines.

  • Senior Executive at Star Health and Allied Insurance Co. Ltd
    May 2022 - Sep 2024 · 2 yrs 5 mos

  • Consultant Content Marketer at Star Health and Allied Insurance Co. Ltd
    Jun 2021 - Aug 2021 · 3 mos

    Devised different types of content for various marketing channels including websites, blog posts and social media Pitched content ideas to different marketing teams, focusing on brand awareness and enhancing product reach. Provided readers with pertinent and valuable content that resonated with the image of our brand. Created strategies and content plans for distribution on various social media channels.

  • Content Writer at Spiceblue
    Aug 2020 - Jan 2021 · 6 mos

  • Content Writer at Spider Technologies - India
    May 2020 - Aug 2020 · 4 mos