Nashville, Tennessee, United States
Digital Marketing professional with experience working at a fortune 500 company, small advertising agency, and creating a business from the ground up. Specific skills include Google Ads, Bing/Microsoft Ads, Social Media Marketing, Business Management, HTML, Wordpress, Webflow, Client Relations, and Data Analytics. My goal is to add value to everything that I do, and make a lasting impact on the world.
-Directly manage a team of five media traders and help them develop technically and professionally in order to meet client needs and individual career goals -Responsible for ownership of multi-million dollar budgets with high-priority clients -Engage with the account team and clients for onboarding, QBR support, performance audits, and issue resolution when needed
-In addition to Media Trader responsibilities: - Develop and forecast paid media strategies based on client needs and budgets - Lead weekly office hours for junior members to help ramp up onboarding process and answer any questions - Owned and managed paid media accounts for multi-million dollar budgets.
- Create, optimize, and manage paid media campaigns across search, social, display and video channels (Google Ads, DV360, Facebook, LinkedIn, Hulu, YouTube, Twitter, TikTok, etc.) - Track spend and pace annual budgets ranging from $50k to $3.5 million for 10+ companies - Create and present monthly, quarterly, and yearly reports that reflect performance, optimizations, trends, and future growth opportunities - Utilize in depth keyword research, audience tracking, A/B testing, and other competitive tactics to improve campaign efficiencies - Work cross functionally with account and creative teams to ensure project deadlines, goals and performance objectives are executed - Lead training and provide mentorship as subject matter expert for junior traders
- Grew Venture Labs to a 20k/month business by creating and managing digital marketing campaigns for clients on a global scale - Upon obtaining contact with a new client, would lead discovery meetings to then create a growth strategy to best achieve our clients goals. - Continued positive client relationships by frequent contact and monthly reports - Created and managed all marketing campaigns via a multitude of platforms (Google Ads, GTM, Analytics, GTM, FB Business Manager, Mailchimp, Hubspot, and more) - Built websites and optimized landing pages on Wordpress and Webflow to maximize conversion rates
- Build, manage, and optimize up to 70 different client’s Google Ads campaigns with a monthly spend of $500,000+, as well as review pacing to ensure all accounts are on track for spending and conversions - SME for display and Youtube campaigns - SME for GTM and all conversion tracking - Review and update Digital Media reports for upper management and collaborate with Digital Media Team and Account Strategist to meet client goals