Hermosa Beach, California, United States
I’m a designer and art director with a background in brand systems, digital design, campaigns, packaging, and visual storytelling. Over the past 20 years, I’ve helped build brands, systems, and digital experiences for Apple, Lexus, AT&T, Netflix, and other teams that needed clear thinking and strong execution. My background includes Lippincott, COLLINS, R/GA, AKQA, and Critical Mass. I’ve held leadership roles, but I do my best work when I stay close to the craft. I like shaping ideas, refining execution, and solving problems directly in the work. I’m comfortable guiding designers and collaborating across teams, but I’m most interested in hands-on roles where I can contribute as a senior individual contributor or design lead. I earned my MFA from ArtCenter and have worked across identity, digital systems, web, presentations, packaging, and technical storytelling. If you’re building something thoughtful and need a strong hands-on designer, I’d be glad to connect. ✌🏽🤙🏽
ZAGG is a global mobile accessories company known for screen protection, cases, keyboards, and productivity products. Mophie is its premium power brand, focused on portable charging and power accessories. As Creative Director, I lead creative across both brands, with a focus on raising the quality, consistency, and storytelling across every touchpoint, including retail, e-commerce, social, packaging, photography, motion, and campaign work.
Leading comprehensive design projects for high-profile clients across various industries, ensuring all creative outputs align with brand philosophies and market trends. Clients: Bill & Melinda Gates Foundation - Partners of Human Potential, Lexus, Hi-Chew (Morinaga), OmniPod, IDEO. Agency Partnerships: IPG/FCB , Publicis/Team One - Saatchi LA. Saxton Horne, World Wide Mind, Collective Future, Cashmere Industries: Automotive, Non-Profit: Purpose Driven, CPG Confectionary: Packaging, Fast food _ Lexus: • Lead the development and execution of a cohesive design strategy centered around the brand's philosophy for the 2025 model year campaigns. • Elevated visuals through extensive competitive audits. Ensured all creative outputs, from layouts to landing pages, embodied Lexus's unique point of view and anchored on intuitive luxury. _ Bill and Melinda Gates Foundation, "Partners of Human Potential" initiative. • Designed a new logo, reflecting the foundation's mission and values. • Developed comprehensive brand guidelines and style guides for ad campaigns, social media, and multimedia touchpoints. • Created versatile ad and photo templates in Photoshop for consistent global branding. • Conducted workshops/training sessions for the foundation's team on new branding guidelines and templates. • Monitored and refined branding elements to maintain visual consistency and adapt to evolving needs. _ OmniPod: • Directed and designed the rebrand of Omnipod • Designed and wrote the brand guidelines • Collaborated with the client in the design of their new website and mobile applications _ Hi-Chew: • Designed and developed packaging and creative concepts through execution. • Conducted research and examined the consumer markets within the confectionery industry. Designed and developed new packaging for Hi-Chew; Bites, Sours, and Fizzies. • Worked in teams and independently for Toyota and Tour de Utah.
HAUS is a boutique creative services and public relations agency specializing in deep tech startups and scaleups.
Led the design and strategy for the AT&T Fiber website, initiating and maintaining a comprehensive and detailed Design System. Client: AT&T Industry: Telecommunications _ Design Leadership: Initiated and maintained a comprehensive design system for the AT&T Fiber website, enhancing user engagement and functionality through strategic design initiatives. _ Mentorship and Team Development: Mentored junior designers, fostering creativity and instilling design principles, resulting in a highly skilled and cohesive design team. Provided professional development opportunities that encouraged growth and innovation within the team. _ Client Presentations and Stakeholder Engagement: Led client presentations, effectively pitching design concepts and ideas. Successfully increased click-through rates by 30%, leading to higher customer conversion and client satisfaction. _ Collaborative Development and Cross-Functional Integration: Worked closely with development teams from wireframes to fully published pages, advocating for design excellence and providing valuable feedback to ensure high-quality outcomes. _ Process Optimization and Continuous Improvement: Continuously refined the design system by benchmarking against industry best practices. Implemented process optimizations that contributed to a culture of continual improvement and innovation, ensuring the design system remained cutting-edge and efficient.
Led the design of Apple Education's learning hub, creating a visually stunning, user-friendly platform that fosters collaboration among educators and experts. Industry: Technology and Education for Apple Education, focusing on digital learning platforms and community engagement. _ Design Leadership: Led the design and development of a professional learning hub, delivering a comprehensive resource platform tailored for educators. Enhanced the user experience by merging Apple's iconic aesthetic with functional design, significantly elevating the brand's presence in educational technology. _ Collaborative Platform Development: Created an engaging online environment that encourages interaction among educators and industry experts. Facilitated knowledge sharing and professional growth through a user-friendly interface that promotes community building and continuous learning. _ Brand and User Experience Enhancement: Successfully upheld and propagated Apple's brand identity through meticulous design choices, contributing to an enhanced reputation for quality and innovation within the educational sector.