Yến Trịnh

Business Development Executive

Hanoi Capital Region

About

I am passionate about understanding how businesses grow. My experience spans Sales, Marketing and Business Development, but my strongest interest lies in business analysis, commercial strategy, and growth. I enjoy asking "why", analyzing business performance, exploring market opportunities, and continuously learning about growth, commercial strategy, and business analysis.

Experience

  • Business Development Executive at Công ty TNHH XNK Cầu Nối Việt
    Apr 2026 - Present · 4 mos

    Key responsibilities: • Develop and manage partnerships with key retail chains and distribution channels. • Support commercial planning and channel development across offline and online channels. • Analyze sales performance by category, customer, and channel to identify growth opportunities. • Conduct market and competitor analysis to support business decisions. • Collaborate with Sales, Marketing, and Trade Marketing teams to improve business performance. • Contribute to product bundle strategy, promotional programs, and channel activation initiatives.

  • Marketing Communication Executive at FTE Ba Dinh Hotel
    Mar 2025 - Mar 2026 · 1 yr 1 mo

  • Business Development Executive at aDigit Asia
    May 2024 - Mar 2025 · 11 mos

  • Sales Executive at Saltech Việt Nam
    Mar 2022 - Jan 2024 · 1 yr 11 mos