Jiddah, Makkah, Saudi Arabia
I help hospitality organizations turn commercial complexity into competitive advantage. Over more than 20 years, I have built and led revenue management functions that bridge the gap between data science and commercial strategy, translating real-time market signals into pricing decisions that protect margin and grow market share. My work sits at the intersection of revenue leadership, distribution intelligence, and enterprise data product ownership, a combination that is increasingly rare and, I believe, increasingly necessary. My career spans luxury, upscale, and resort segments across the Middle East, Europe, and the GCC, including roles at Four Seasons, Scandic Hotels, Rixos, and Red Sea Global Hospitality. I have led complex, multi-property commercial operations, managed distribution and connectivity ecosystems, and overseen revenue functions covering portfolios from individual flagship properties to regional clusters. Beyond hospitality, I have held data platform and analytics leadership roles at Volvo Cars and LeDap Group, giving me a perspective on data infrastructure that most revenue leaders simply do not have. What distinguishes my approach is the deliberate integration of traditional revenue management discipline with advanced business intelligence and automation. I design and own the commercial data layer, not just consume it, building BI reporting ecosystems, automating operation workflows, and translating raw PMS and channel data into actionable commercial intelligence. Holding certifications (CRME, CHDM, CHIA) in revenue management, digital marketing and data analytics reflects a career built on the conviction that the best revenue decisions come from leaders who understand both the strategy and the system producing the numbers. I am passionate about the future of intelligent revenue management and welcome conversations with leaders who are building the next generation of commercial excellence in hospitality.
• Directed revenue management strategies for Rixos Qetaifan Island North Doha, encompassing hotel, Meryal waterpark, and beach club operations. • Optimized all-inclusive offerings to enhance guest experience and maximize revenue potential. • Established foundational reporting systems and processes during the pre-opening phase to ensure effective revenue tracking.
Business Statistics and Analytical Skills
Greater Stockholm Metropolitan Area