Delhi, India
Strategic problem solver with a bias for action and a track record of delivering high-impact growth across markets, channels, and customer journeys. I specialize in RTM design, micro-market strategy, unlocking value through data-backed decisions and corporate due-diligence. Always up for solving complex business problems - and equally passionate about plants, dogs, animals, and all things with paws🐾
1) Driving Market Growth & Expansion for a B2C Brand | Strategic Micro-Market Approach 1.1) Designed a micro-market (MM) strategy, segmenting thousands of MMs, prioritizing a key subset, and identifying high-potential outlets, along with targeted MMs for new EBOs 1.2) Launched a pilot across select MMs, achieving significant year-over-year growth, followed by a nationwide rollout, successfully reversing declining volume trends 1.3) Unlocked a multi-thousand crore revenue opportunity and established a real-time data integration system to drive strategic insights 2) Commercial Due Diligence & Strategic Analysis in Alternative Assets Industry 2.1) Led commercial due diligence for two alternative asset firms with substantial AUM, assessing financial health and strategic positioning 2.2) Developed a strategic industry POV, analyzing market size, future growth potential, and competitive landscape, supported by in-depth research and expert interviews 2.3) Designed a comprehensive financial model with long-term projections, identifying key risks, opportunities, and synergies to support decision-making 3) Devised market expansion & customer experience strategy for a Real Estate player 3.1) Defined growth ambition by identifying key micro-markets (MMs) across multiple cities, prioritizing high-impact hotspots covering half the market 3.2) Mapped customer journey & key touchpoints, designing a Net Promoter Score (NPS) program and tailored questionnaires for each interaction 3.3) Developed a strategic POV and financial model for the commercial assets business, evaluating multiple growth scenarios
1) Strategic Growth & Revenue Augmentation for a Healthcare Player 1.1) Drove a major revenue uplift for the referral program, more than doubling its impact by focusing on key specialties 1.2) Identified a multi-million revenue opportunity in Home Delivery (HD) and formulated an action plan using multiple strategic levers 1.3) Evaluated WhatsApp API solutions, unlocking new revenue potential, and developed a market POV on Cosmetic Surgery in Dubai through expert and customer insights
Raised INR 6L+ for animal welfare at IIM Calcutta - feeding, hospitalization, medication, sterilization, vaccination etc.
Elected IT representative with 55% votes (900+ voters) in Students' council of IIM Calcutta
Sales Growth & Training Excellence in the DTH Sector a) Secured PPI; designed a booster training video and trained leaders & promoters for enhanced execution b) Executed a strategic action plan, aligning key stakeholders across multiple regions c) Drove a major boost in DTH sales, multifold improvement in kit availability, and a significant surge in recharge value
Digital and social media marketing for players like Vodafone