Central & Western District, Hong Kong SAR
An Enterprising, Resilient, and Empathetic marketer with 8 years of experience. I navigate the End-to-End marketing value chain—from consumer insights to brand & product building and e-commerce channel operations. My multifaced expertise spans Multi-category (Personal Care & Consumer Health), Multi-market (APAC & China Local), and Multi-function (product innovation, brand building, go to market) expertise.
Accelerated CN-US/EU FBA (Fulfillment by Amazon) adoption by developing solutions tailored to CN seller pain points, which enhanced seller experience and reduced inbound defect rate ; Drove significant business growth, exceeding FBA AWAS goal and achieving strong high ASP GMS growth. Developed a GenAI assistant that integrated real-time product information, tailored GTM strategy, and a seller support tool, which enhanced account manager productivity , improved pitching efficiency, and drove a higher conversion rate with more pipeline outreach.
Led product marketing and branding functions in ASEAN, Latam, MEA regions, winning in big markets and key segments, achieved total 15€M GMV in 2021 with 5% growth. Managed regional product and marketing plan, go to market strategy, successfully increased 1% market share in key focus markets and 2% market share in key segments. Owned the competitive product portfolio and brand building plans, built brand awareness and differentiation through effective brand engagement and strong superiority communication, and successfully grew brand popularity to the TOP 5 in key markets in 2022.
Brand: Truliva Local Brand Building 07/2020-01/2021 Constructed a 360° brand communication strategy by leveraging multi-screen planning, search engine marketing, and Weibo to strengthen brand awareness, resulting in a +33% share rate, +56% GMV, +56% CVR, and a -66% CPC. Brand: Pureit Global Brand/Product Development 01/2020-07/2020 Led product creation plan and market introduction plan, including product development, project management, and developing communication plans for 4 categories across 4 regions and 13 countries. Brand: Love beauty & planet Global Brand Development + Local Brand Building 07/2019-01/2020 Launched 3 category products (shampoo, shower gel, toothpaste) on 2 e-commerce platforms with 100% OTIF, exceeding sales expectations by +33%, selling +500,000 bottles within 100 listing days, increasing traffic by 344%, and organic traffic by 15%, resulting in a 3% increase in ROI