Yves Michel

About

Hi! Thank you for visiting my profile In a nutshell: Sound knowledge of the stationery, diy & FMCG distribution within the BNL area - Experienced (senior) in key account management including negotiations on regional, national & international level - Flexible and versatile - pragmatic and results oriented, no-nonsense.

Experience

• Henkel (Full-time · 25 yrs 4 mos)
  • BNL ACC Channel Head E-Com/Pro/Stationery
    Nov 2024 - Present · 1 yr 8 mos

  • National Account Manager Adhesives - modern trade
    Mar 2001 - Dec 2024 · 23 yrs 10 mos

    National Account Management - BtC Channel « modern trade » for Stationery and DIY adhesives - Focus on: business development including distribution agreements, pricing and net revenue management - Main customers: Colruyt Group, Carrefour Group, Provera, Trafic, Delhaize, Ava. Also in charge of Loctite distribution in belgian Mass M via broker.

• The Kraft Heinz Company (9 yrs 10 mos)
  • National Account & Field Sales Manager
    Jan 1997 - Feb 2001 · 4 yrs 2 mos

    Experienced in FMCG business as: - Sales Reps (Direct & Indirect Customers) - National Account Management FMCG (Carrefour, Provera, ITM, Delhaize, Cactus) - Field Sales Management (team of 5 Sales Reps) - Business Development (Launch of Weight Watchers frozen & chilled category in Belgium)

  • Sales Representative South & GDL
    May 1991 - Dec 1996 · 5 yrs 8 mos

    - Prospection - Sales Activation in POS - Promotional support - Farming & Development of existing direct customers (FMCG+Horeca wholesalers & retailers) - Local budget management

• Trade Marketing & commercial (internal) employee at Shell
  Jan 1989 - May 1991 · 2 yrs 5 mos

  Contract management & back office for Shell Gas regional salesforce, administrative and global internal commercial support for the sales manager south (Shell Gas / propan-butan)

• Military service at La Défense
  Jan 1988 - Jan 1989 · 1 yr 1 mo

  - section commander in a M113 armored vehicle - specialized in explosives and mine clearance