San Jose, California, United States
I am a Senior Marketing Designer at Twelve Labs, where I help translate complex AI technology into clear, compelling visual stories. My background spans visual design, brand, motion, and digital experiences. I am especially interested in how emerging technologies can be made visible, understandable, and emotionally resonant through design. Previously, I spent five years at Laundry, creating campaigns for brands including Microsoft, Google AI, Honda, Dell, and Sephora. My work has been recognized by the ADC Awards, Communication Arts, and the Society of Illustrators. I hold a BFA from the Beijing Film Academy and graduate degrees from SCAD.
Delivering high-end motion graphics and visual designs for top-tier commercial clients. Key Projects & Clients: • Tech & Gaming: Created visual assets for Google AI, Microsoft, Dell G16 Gaming Laptop, and Logi PLAY. • Automotive: Contributed to campaigns for Honda and Ford (TikTok campaign). • Lifestyle & Consumer: Designed holiday visuals for Sephora and motion assets for Olipop. Role Focus: • Executing styleframes, motion design, and graphic assets from concept to final delivery. • Collaborating with creative directors to maintain brand consistency across diverse visual styles.
Directed a 30-person visual team, built identity system & opening titles Led design for major industry festival attended by BUCK, Psyop, Meta