Kowloon, Hong Kong SAR
◉ Industry Experience： ► Full-cycle management of investor relations (IR) for listed companies ► Multi-platform content production and public sentiment risk control systems ► Integrated communication solutions across industries ► Data-driven communication strategy design ◉ Career Highlights： ► Corporatelink Limited | Financial Public Relations Account Executive • Served over 10 A+H share and Hong Kong-listed companies across high-regulation sectors such as automotive, healthcare, and real estate. • Established a compliance disclosure system covering the entire process from organizing shareholder meetings and executing earnings releases to preparing announcement documents. • Built a communication matrix with over 15 major media outlets, producing more than 30 press releases and social media content annually. • Independently developed core modules for 5 bidding projects, creating a professional framework from needs analysis to value proposition validation. ◉ Internship Highlights: ► Bluefocus | Account Executive • Planned the social media operation strategy for the Naked Malt brand, successfully establishing a KOL collaboration network. • Achieved an industrialized content production system, overseeing the process from creative planning to performance tracking. ► Mango TV | Scriptwriter (Program: "聲生不息Voice of the Island") • Contributed to the creation of a phenomenon-level variety show, participating in script development and artist communication workflow design. • Conducted preliminary research and data collection to transform creative ideas into actionable plans. ► Hunan Satellite TV | Project Coordinator Assistant ("中餐廳Chinese Restaurant" Seasons 5-6) • Executed 3D pre-rehearsals for variety show scenes and advertising placement strategies, coordinating resource allocation across multiple departments. ► Central South University Press | Data Platform Development • Completed data cleansing and labeling modeling for academic resources, designing automated collection programs. ◉ Skills: ► Client Management: IR service framework design, bid proposal development, financial roadshow planning, large meeting and event execution ► Content Creation: Regulatory disclosure documents, social media copy, bilingual press releases ► Technical Tools: Photoshop, Premiere Pro, Microsoft Office, SPSS, sentiment monitoring systems ► Industry Knowledge: Hong Kong Stock Exchange disclosure rules, new energy vehicles, domestic real estate, entertainment marketing, construction, biochemical.
CorporateLink Limited | Financial Public Relations Account Executive ◉Diverse Client Management: Provided services to over 10 A+H share/Hong Kong listed companies, including automotive (Great Wall Motor), commercial real estate (China Merchants Land), building materials (Anhui Conch Cement), biotechnology (Global Bio-chem Technology/Global Sweeteners), and healthcare (Town Health). ◉Execution of Capital Market Activities: • Full-cycle support for shareholders' meetings, earnings releases, and roadshows, including vendor procurement, media/analyst invitations, media Q&A preparation, executive speech revisions, bilingual disclosures, process coordination, and on-site hosting. • Compliance review during earnings disclosure periods: Authored and translated interim and annual reports for 5+ listed companies, ensuring alignment with HKEX/A-share regulatory requirements. ◉Cross-Industry Communication Strategy: • Customized content creation: Independently wrote press releases and social media posts, reaching over 15 major Hong Kong media outlets. • Intensive monitoring of public sentiment: Produced daily briefings on 6+ listed companies, including industry policies and competitor dynamics, and issued 2 crisis alerts (e.g., Great Wall Motor layoffs public opinion crisis). ◉Client Development and Maintenance: • Comprehensive bid support: Actively participated in 5+ bidding projects, completing core modules (needs assessment, communication strategy, pricing, compliance commitments) and professional formatting independently. • Regular reporting and agile response to client needs: Promptly addressed client requests, managing media inquiries and routine reports (monthly communication data for Great Wall Motors and news briefings for China Merchants Land) within 24 hours.
• Content Management & Account Operation: Managed content planning, communication, and publishing for client's official account of social media platform. Published 50+ articles with 4.5k+ impressions and 800+ engagements. • Data Analysis: Monitored and analyzed data of client's social media accounts, providing insights for quarterly reviews. • Stakeholders Communicaton: Selected and connected with 10+ KOLs and assisted the team in outreach to service providers. • Case Study: Conducted Case Study on 15 competing brands of the client and other luxury brands such as LV, Gucci, and Porsche. • Creative Writing: Provided creative ideas and drafted advertising proposal for clients while adhering to the platform rules and aligning with the brand tone.
• Project Management: Responsible for various aspects of content creation, including scriptwriting, artist interviews and artist communication for the program Infinity and Beyond 2023聲生不息·寶島季. • Content Creation: Authored program scripts and synopsis of interviews and ensured the seamless execution of innovative ideas. • Collaborative Implementation: Assisted with street interviews, on-set coordination, managing artists, and team coordination.
• Project Collaboration: Participated in the development of an academic big data platform and database construction project of Central South University. • Data Mining: Learned and applied the scrapy and spider code to mining specified data from target websites. • Academic Content Writing: as a student author team leader, participated in writing the textbook on Integrated Media for Central South University.
• Creative Writing: Participated in the pre-project preparation of The Chinese Restaurant Season 6中餐廳第六季 program. Tasks included writing ad scripts and developing Ad Material Placement Diagrams. • Competitor Analysis: As an intern team leader, organised the team to complete competitor analysis reports for 3 competing programmes. • Project Management: Responsible for the completion of the ad placement form records during the production of The Chinese Restaurant Season 6 catalog and collecting materials for brand filming and conceptualising ad scripts.