Berlin Metropolitan Area
Marketing professional with 14+ years of experience designing and executing creative marketing strategies that drive demand generation, strengthen brand positioning, and accelerate business growth across B2C and B2B markets. Experience spans Latin America and EMEA, leading integrated campaigns, experiential marketing programs, field marketing initiatives, strategic partnerships, digital campaigns, and international events. Known for combining creativity with commercial objectives to build impactful customer experiences that generate engagement, pipeline, and long-term brand value. Founder of BlowUp Marketing (agency) and currently contributing to the B2B technology sector at NinjaOne, bringing an international perspective and a passion for connecting brands with audiences through innovative, results-driven marketing. Driven by curiosity, collaboration, and the belief that the most effective marketing happens where creativity, human insight, and business strategy intersect.
This was an internship after I've finished the masters degree. I had different roles: • Digital planner • Creative assistant - to work with creative team • Assistant project manager - for a big digital campaign and was also enrolled with the meetings with clients, etc. It was a very enriching experience.
Relocating to Europe in 2018, I continued leading BlowUp Marketing as Founder and Creative Director, managing the agency remotely. This allowed me to strengthen my capabilities in remote leadership, cross-country collaboration, and international project management. I regularly traveled to Paraguay for strategic campaign executions, major brand activations, and key partnerships. •Led the agency’s creative vision, business development, and strategic direction while operating remotely from Europe, growing relationships with key accounts, global brands, and strategic partners. • Directed integrated marketing, experiential, and digital campaigns for brands including Heineken, Paulaner, Amstel, Tigo, BMW, Brahma, and others. • Delivered high-impact 360° campaigns, brand experiences, and large-scale events that connected brands with audiences in meaningful ways. • Oversaw project execution, budgets, stakeholders, suppliers, and multidisciplinary teams, ensuring successful delivery from concept to implementation. • Developed a global marketing perspective and strengthened my leadership capabilities through cross-cultural collaboration, ultimately inspiring me to take the next step in my career and transition into the multinational corporate environment.
Focused on strengthening Levantina Group’s presence across international markets through trade shows, trade marketing initiatives, strategic partnerships, and customer-facing brand experiences. • Led the planning and execution of international trade shows and industry events across Spain, Germany, the UK, and the US. • Managed end-to-end event production, including budgets, suppliers, stand design, logistics, merchandising, and on-site operations. • Developed trade marketing initiatives to enhance customer experience, commercial engagement, and brand visibility. • Collaborated with architects, designers, as strategic partners to strengthen market presence. • Coordinated cross-functional teams and stakeholders to deliver projects aligned with global marketing objectives. Key Achievements: • Awarded “Best Booth design” at KBIS Las Vegas 2024 for TECHLAM by Levantina and arq. Hector Ruiz Velázquez. • Contributed to the award-winning “El Santuario” project at Casa Decor 2024, a collaboration between NATURAMIA by Levantina, ROCA Spain, and Andreu Carulla Studio.
Founder & Managing Director of a BTL, experiential, and digital marketing agency specializing in brand experiences, social media, and influencer marketing. Built and led a multidisciplinary team focused on delivering creative solutions for local and global international brands. • Founded and managed the agency for 10 years, overseeing business development, operations, client relationships, and project delivery. • Developed integrated marketing campaigns from concept to execution, combining traditional, experiential, and digital strategies. • Led BTL marketing initiatives, on-trade activations, and consumer experiences for international brands across multiple industries. • Collaborated with global brands, major sports tournaments, and multicultural teams, strengthening a global perspective on marketing and brand engagement. • Created and produced innovative events, incorporating emerging trends in technology, entertainment, and the arts. • Directed brand visibility and point-of-sale strategies, ensuring creative excellence and flawless execution across on-trade environments. • Planned and managed social media and influencer marketing campaigns, driving audience growth, engagement, and brand awareness. • Developed branding and visibility strategies to strengthen brand positioning and consumer connection. • Conceptualized and produced visual merchandising, direct marketing materials, and BTL activations tailored to specific consumer journeys. • Designed and executed pop-up stores and experiential retail concepts as part of broader sales and marketing strategies. • Managed budgets, negotiations, suppliers, and cross-functional teams to deliver projects efficiently and at scale. • Produced large-scale events and brand experiences with attendance exceeding 5,000 participants. • Built and maintained long-term client relationships, managing key accounts and supporting business growth through both in-person and digital engagement initiatives.
Renovatio Films is an audiovisual production company. Is the place were I learned to LOVE the films world. • Producer - freelancer • Art department • Location manager • Managed key accounts and big projects We worked for the biggest brands and projects in the local market. I loved it!