Yuvika Agarwal

Marketing Research Intern @ WMedia Global | Sophomore Business Analytics and Economics Student @ NUS

Singapore

About

Hi, I'm Yuvika! I’m currently pursuing a Bachelor of Science in Business Analytics at the National University of Singapore, with a second major in Economics and a specialization in Market Analysis. At my core, I love turning messy data and evolving consumer signals into clear, actionable strategies that help businesses grow. Whether it’s sizing markets, segmenting audiences, or shaping go-to-market and digital strategies, I enjoy connecting the dots between numbers and stories. Experienced in leading campaigns, managing cross-functional teams, and conducting impactful research. Passionate about bridging data insights with impactful storytelling, with a strong foundation in market trends, technology, and leadership across diverse initiative. My journey so far has been shaped by a balance of analytical thinking and creative exploration. I enjoy digging into problems, spotting patterns, and making sense of complexity, but I’m equally energized by storytelling, brainstorming big ideas, and working with diverse teams. This blend of logic and creativity pushes me to approach challenges with both structure and imagination. At my core, I value collaboration, adaptability, and continuous learning. I thrive in dynamic environments where new ideas are welcomed and where I can contribute by listening, problem-solving, and building strong relationships. Whether it’s in classrooms, communities, or cross-cultural settings, I’ve always found joy in connecting with people, learning from them, and working together towards shared goals. Looking ahead, I’m excited to keep exploring opportunities at the intersection of technology, strategy, and human connection. I believe that the best work happens when data-driven insights meet creativity, and when teams bring out the best in one another. I’m always open to conversations, collaborations, and new perspectives—so if you share an interest in analytics, strategy, or simply in building meaningful ideas, I’d love to connect!

Experience

  • Supply Chain Researcher at Energy Studies Institute (ESI)
    Jul 2026 - Present · 1 mo

  • Project Member at Women in Tech @ NUS Computing
    Aug 2025 - Present · 1 yr

  • Marketing Research Intern at wmedia Global
    May 2026 - Jul 2026 · 3 mos

  • Project Director at National University of Singapore Students'​ Union (NUSSU)
    Nov 2025 - Apr 2026 · 6 mos

    Supernova is one of NUSSU's largest and most exciting projects, and I am incredibly honored and ready to lead the team in delivering a memorable and impactful experience for the NUS student community. Leading end-to-end program management for Supernova, a planned 18,000+ attendee event, driving a 20+ member cross-functional team through road map planning, stakeholder alignment, sponsor pipeline management, and operational tracking ahead of the August launch.

  • Student Researcher, Dean's office at National University of Singapore
    Oct 2025 - Apr 2026 · 7 mos