Evanston, Illinois, United States
I am currently a graduate student at Northwestern, where I'm building a foundation in brand strategy, media, and data analytics to understand how brands can better connect with consumers. I graduated from the University of Wisconsin-Madison with a double major in Consumer Behavior and Psychology, as well as a minor in Fashion Design. This interdisciplinary background sparked my interest in how people think, what influences their decisions, and how those insights can be translated into impactful brand and retail experiences. I'm particularly interested in opportunities across retail and CPG, where I can apply consumer insights to areas such as marketing, merchandising, and product strategy. I enjoy analyzing both qualitative and quantitative data to uncover patterns in consumer behavior and forecast trends. Professional Skills Microsoft Suite | Adobe Suite | Data Analysis | Market Research | Communication Job/internship Interests Retail | CPG | Marketing | Merchandising | Trend Forecasting
- Partnered with the marketing team to develop and execute a client engagement program for high-asset and institutional clients, leveraging insights to strengthen connections with existing clients, and delivered measurable outcomes in retention - Analyzed financial performance data using Excel and created daily visualizations to highlight top-performing branches and products as part of the daily marketing duties - Supported team leaders to refine presentations by incorporating analysis of product types and functions, highlighting their appeal to different client segments, and ensuring marketing initiatives align with project goals
- Communicated ideas on projects with co-workers and problem-solved how to use online resources for information gathering and technical problems - Adjusted details of the project according to the suggestions and instructions of other co-workers, made sure every tasks were done as soon as possible to provide extra time for feedbacks - Approached criticism and problems with an open mind and overcame technical difficulties with a growth mindset - Prioritized completing tasks assigned by manager and other co-worker before all the other activities, consulted co-workers politely when encountering confusions, positively responded to questions asked by the manager