Yuting Cheng

Data Product Manager| NUS‘ 26 AE

Singapore

About

As an aspiring data analyst with a strong foundation in market research, I am passionate about uncovering insights that drive strategic decisions. I bring a solid understanding of SQL, which I have used extensively to query databases and analyze data. Currently, I am expanding my skill set by learning Python and R to deepen my ability to work with data, perform complex analyses, and create impactful visualizations. I am seeking opportunities where I can leverage my analytical skills and market research background to contribute to data-driven decision-making. My goal is to help organizations make informed choices that lead to growth and success.

Experience

  • Market Research Assistant at Ipsos
    Jun 2023 - Aug 2023 · 3 mos

    • Participated in the market research process for FMCG, including on-site interviews, transcription, and report writing, to improve product insights for clients. • Designed questionnaires for product concept testing and quality control for three projects; collected relevant data from programmers and compiled data into quantitative evaluation reports. • Authored quantitative research reports independently to identify consumer performance drivers such as brand awareness and brand image, and provide product improvement recommendations

  • Research Assistant at China Galaxy Securities Co.
    Sep 2022 - Dec 2022 · 4 mos

    • Enabled productive business exchanges and cooperation with overseas subsidiaries by organizing and drafting materials for the Investor Summit. • Gathered data on brokerage business scale under the RCEP (Regional Comprehensive Economic Partnership) framework to write reports on the latest developments of brokerage firms in ASEAN cooperation and financial business under RCEP. • Analysed the scale data of securities firms in the international financial business sector by searching annual reports with Wind