Tokyo, Japan
Yuri is a Graphic Designer and Art Director specializing in branding, digital and web design, print, and motion graphics. Currently a Senior Graphic Designer at The Hoffman Agency (APAC Design Studio), she leads branding strategy, art direction, and graphic design initiatives for global IT, AI, and semiconductor clients across the Asia-Pacific region. She also plays a key role in guiding creative teams on cross-regional projects. Before joining The Hoffman Agency, she held full-time design roles at FleishmanHillard in Japan and across the APAC region, and at MullenLowe Tokyo. As a freelance consultant, she has advised major fashion houses including Cartier and Chrome Hearts, with a focus on brand localization for the Japanese market. Yuri is a graduate of Musashino Art University and the Copenhagen Institute of Design, graduated with top honors as a three-time Merit Scholarship recipient, and is fluent in both Japanese and English. Avid painter, professional swimmer, and proud dog mom. For inquiries or collaboration, please contact: [email protected]
Lead branding, social media design, and creative direction for global IT, AI and semiconductor clients across APAC, ensuring cohesive visual strategies and brand consistency.
Art directed the visual identity for Kobe Marathon 2025, designing key assets including the main visuals, apparel, merchandise, and marketing materials for ASICS.
- Managing teams as Project manager and Creative director for a wide array of Japanese and international clients in global fashion, F&B, healthcare, automotive, banking and the public sector. -Marketing Strategy : production of detailed market trends and consumer behavior reports. -Development of marketing campaigns and strategies online and offline. Producing performance metrics for optimal results. -Visual design : crafting logos, color schemes, typography, and brand imagery to convey clients brand narrative, establish connections with customers, and enhance brand visibility and recognition. -Intercultural facilitation and international account management. Working in English, Japanese, and Italian.
Visual design commissioned for various projects including : - Designed global CEO's keynote presentation for Cartier Japan' s 50th anniversary Gala - Brochure design for Cartier leather products, watches, pens, jewelry and boxes - Internal communications strategy on Diversity & Inclusion policy at Cartier Japan