Istanbul, Türkiye
• Own end-to-end growth performance across key business metrics, defining KPIs and driving execution aligned with revenue targets • Led strategic initiatives that increased daily order volume by 25% through performance optimization, segmentation,and data-driven growth actions • Translate data insights into actionable commercial strategies impacting conversion, basket size, retention, and overall business performance • Partner with Product, CRM, Marketing, and Data teams to design and implement scalable growth initiatives • Drive performance tracking, forecasting, and continuous optimization through Tableau-based reporting • Delivered weekly presentations to C-level stakeholders, influencing strategic decisions and shaping business priorities through data-driven insights
• Owned daily KPI tracking and identified growth opportunities through deep-dive analysis using Tableau and Mixpanel • Designed and executed A/B tests across customer lifecycle to improve acquisition, engagement, and retention • Optimized customer journeys through segmentation, personalization, and lifecycle campaign strategies • Conducted behavioral and performance analysis to identify growth opportunities and improve campaign effectiveness and customer engagement • Collaborated cross-functionally to align execution and deliver measurable growth outcomes
• Supported campaign planning and pricing operations, contributing to execution efficiency • Assisted in reporting, analysis, and coordination across commercial teams • Gained exposure to sales strategy, pricing dynamics, and FMCG operations