Yung Sheng Lee

Helping CEOs & Business Leaders Achieve Hassle-Free AI Transformation | Founder, Metisentric Consulting

Singapore

About

I’m Yung, Founder & Managing Consultant at Metisentric Consulting, where we help organisations explore and implement AI transformation through strategy, workflow automation, and practical training. With over two decades of international experience across banking, fintech, and technology, I’ve led transformation and process re-engineering initiatives that improved efficiency, governance, and profitability across multiple regions. At Metisentric, I work directly with CEOs and leadership teams to understand their business priorities, identify where automation and AI can create value, and design digital transformation roadmaps that integrate both intelligent technologies and proven operational systems. We also conduct AI awareness and capability-building programs, helping management and teams understand how intelligent systems can streamline workflows, enhance decision-making, and build long-term competitiveness. Our current work includes serving as an AI and digital transformation consultant for a public-listed company, developing scalable automation frameworks and training programs. Alongside Metisentric, I am the Owner of UrbanFindr, a hospitality and events company that curates unique corporate experiences. Through strong partnerships with premium hotels and restaurants, UrbanFindr helps clients host food and wine–paired events, tastings, and networking sessions — either in their offices or at partner venues — complete with onsite sommeliers, service teams, and event curation. These experiences create powerful extensions of Metisentric’s work — transforming digital engagement and lead generation into authentic, in-person client connections. Together, Metisentric and UrbanFindr bridge digital transformation and human experience — combining AI consulting, intelligent automation, and curated corporate hospitality. I’m passionate about helping organisations move from strategy to execution — using technology and design to simplify complexity, empower teams, and create sustainable growth systems. Let’s connect to explore how AI strategy, automation, and intelligent experiences can help your business grow smarter and more connected.

Experience

  • Founder & Managing Consultant at Metisentric Consulting Pte Ltd
    Jan 2021 - Present · 5 yrs 6 mos

    Leading AI and digital transformation consultancy helping enterprises evolve from manual operations to intelligent systems. • Advise CEOs and management teams on digital transformation and automation strategy. • Design and implement workflow automation using AI and data-driven processes. • Conduct AI awareness and capability-building programs for business and operations teams. • Develop transformation roadmaps integrating AI and traditional technologies. Metisentric combines consulting discipline, intelligent systems, and managed execution to deliver hassle-free AI transformation.

  • Owner & CEO at The UrbanFindr Pte Ltd
    Feb 2020 - Present · 6 yrs 5 mos

    Owner of UrbanFindr, a hospitality and corporate events company specialising in food and wine-driven experiences for business clients. • Create premium corporate and networking events hosted at partner hotels, restaurants, and in-office venues. • Curate bespoke food and wine pairing experiences with onsite sommeliers and service teams. • Supply premium wines and beverages to leading hotels, restaurants, and corporates in Singapore. UrbanFindr supports Metisentric’s ecosystem by providing a hospitality platform to extend digital engagement and AI-driven outreach into real-world client experiences.

  • Co-owner and Managing Director at Strip (HK) Pte Limited
    May 2011 - Present · 15 yrs 2 mos

    Co-Owner and Director of Strip: Ministry of Waxing and Browhaus salons in Hong Kong (a JV with Spa Esprit Group). www.strip.com.hk www.browhaus.com.hk

  • Business Director at Argentra Solutions Pte Ltd / Argentra Pte Ltd
    2013 - Jul 2019 · 6 yrs 7 mos

    Business strategy and transformation for a Cybersecurity System Integrator.

  • COO and Director of International Ops at Spa Esprit Group
    May 2011 - Jan 2013 · 1 yr 9 mos

    Spa Esprit Group creates & operates lifestyle brands in the Beauty, F&B retail industries. The Group operates more than 70+ retail outlets on a truly global scale with locations in Singapore, New York, London, China, Hong Kong, & Southeast Asia. Brands include: Strip: Ministry of Waxing (www.strip-ministryofwaxing.com) Browhaus (www.browhaus.com) Tippling Club (www.tipplingclub.com) Skinny Pizza (www.skinnypizza.com) House (www.dempseyhouse.com) Spa Esprit (www.spaesprit.com) Qi Mantra (www.qimantra.com) 40 Hands Coffee (www.40handscoffee.com) Open Door Policy (www.odpsingapore.com) Oh My Dog