Gothenburg, Västra Götaland County, Sweden
Most designers want a brief. I want to understand why the product needs to exist, who it has to win over, and what's actually standing in the way of that. That's usually where I start. Sometimes it's a workshop with a founder. Sometimes it's a long conversation with someone who's been too close to the problem for too long. Either way, the design that comes out of it tends to be better, because it's built on something real. I'm a Senior Product Designer at Up Strategy Lab, a B2B design and strategy studio in Gothenburg. The work spans industrial SaaS, EdTech, Web3, and AI-native tools, and I genuinely love how different each one is. My favourite part of any project is still that first conversation where the real problem starts to come into focus. On AI: I've been using it seriously for over a year across research, prototyping, documentation, and delivery. I've also built custom agents that handle recurring work autonomously. The honest version is that it's changed what one person can actually ship, and by quite a lot. If you're building something complex and need design that connects to the business case, I'd love to hear about it. 📩 [email protected] · 🌐 https://www.upstrategylab.com/
Collaborated with a R&D team and the marketing department to shape Sudio’s digital presence and brand storytelling. Designed seasonal campaign visuals, website content, and 3D animations using Blender, bringing products to life online. Led the website redesign to create a more engaging shopping experience.
Worked as part of a global team designing a mobile fintech product. Collaborated with stakeholders to translate business goals into intuitive user experiences and ensure smooth delivery within project timelines. Participated in design sprints to explore new concepts and enhance both the visual and interaction design of the product.
While pursuing my master’s degree, I continued working with my undergraduate design college, collaborating with the admin and social media teams on visual campaigns. I created posters, prints, and motion graphics that brought campus events and stories to life. With a deep understanding of the college’s visual identity, I was trusted to work independently and take full creative ownership of each project.