Kowloon, Hong Kong SAR
Experience: 1. Three years of experience in marketing and branding in CRL Commercial Real Estate Business Unit (Shenzhen), China 2. Business management trainee in LVMH (Shanghai) Management & Consultancy Co., Ltd. Education: 1. Fashion & Textile Design in Tsinghua University and University of the Arts London 2. Current a merchandising master's student at The Hong Kong Polytechnic University Certificates: 06/2022 The Inside LVMH Certificate 01/2019 Display Designer Certificate of China General Chamber of Commerce 12/2018 Nomination Certificate for Exhibition at Xiamen Design Week 12/2014 The Top 7 Latin Dance Group of the 6th Dancesport Championship of Federation of University Sports of Beijing Language Proficiency: Native Mandarin Speaker, Academic English Level, Cantonese IT Skills: Word, PPT, Excel, PS, AI
Independently wrote competitive product analysis reports and put forward suggestions on brands based on market information, which are recognized and adopted by direct leaders to promote project progress Creatively proposed the theme of the event and carried out market planning and promotion through social media, PR, star matrix, and products, and the exposure exceeded expectations Strictly implemented the new product plan and communicated details across departments to ensure the successful implementation
Project 1: Planned the Men's Custom Month in the Mixc (Shenzhen) shopping mall 04/2022 Dilemma: A serious epidemic caused a massive decline in passenger traffic, and performance dropped by 40% year-on-year Achievements: Led a three-person team, the total sales performance increased by 106.5%, and the number of members increased by 113.4% Planned the event and successfully integrated ten luxury brands (such as ZEGNA) to participate in the promotion Coordinated cross-departmental communications, held kick-off meetings with MKT and CRM teams, and clarified tasks and schedules 0 cost and cooperated with the South China Sea Club, and established a long-term friendly cooperative relationship from 0 to 1 Launched the men's boutique column, combining 24 men's related brands and 58 products into an online app, helping sales increase by 19 million points year-on-year by 940% Project 2: Innovated the “Anniversary Benefit Experience Officer” in the Mixc (Shenzhen)’s 17th-anniversary Promotion 12/2021 Dilemma: Due to mall renovations, passenger traffic only increased by 70% from last year Achievement: Led a three-person team, held an event, successfully achieved $80,000 in sales, and 13 brands joined the event Innovated the latest customer drainage model and accurately integrated potential customers for the brand in advance in the 17th-anniversary promotion of Mixc City (Shenzhen) in 2021 Innovatively put forward the concept of "Anniversary Welfare Experience Officer" inspired by "Double 11 Estee Lauder Birthday Gift Box", based on the annual gift box, to encourage the top 300 consumers in 2022 to return to the shopping Independently designed annual gift box packaging and advertising posters and supervised the production process of suppliers to grasp the quality of gift boxes accurately