Almaty, Kazakhstan
Growth of Innovative portfolio, HC Policy shaping, Team Management, Resource Management, effective collaboration with various stakeholders
Oct'21-present: lead & develop current & future product portfolio; inspire, drive & grow high-performing professional marketing & sales teams; build effective business relationships with external & internal stakeholders
Analyzed current market situation in the tobacco industry in Kazakhstan for further formulation of a role, a business problem, and an opportunity for a given brand Set business objectives for a given brand within a defined term and developed Action plan to fulfill the brand role and to reach those objectives Presented the brand plan to Management Team Tracked the brand performance afterwards Led a cross-functional team in finding lucrative touchpoints with LAS and developing consumer engagement programs for the found touchpoints
• Completed the marketing research and analysis of Latin American markets for potential product launches • Led the implementation of a new web based marketing tool across Latin American markets (assisted in the training of Mexican, Colombian, Venezuelan and Ecuadorian markets) • Trained a potential Brand Executive for the main job responsibilities within PMI markets • Updated product performance highlights for various brands within certain Latin American countries
• Developed, organized and supervised brand related activities o Full development and implementation of Marlboro Red Drive program (8 cities covered in 7 months, 4,000 participants) o Launch of Marlboro Filter Plus (market share 0.2% in 6 months) o Management of 5 Marlboro Experience Outlets in 5 cities (attendance increase by 25%, store sales increase by 30%) • Executed brand budget planning and budget control • Delivered monthly/quarterly/annual reports on brand related activities • Maintained proper documentation for the planned brand campaigns
Account Manager for Philip Morris Kazakhstan, Colgate-Palmolive