Japan
• Produced brochures, flyers, ads, inserts, direct mail and package design. • Inspected layouts and advertising copy. • Coordinated overall promotion and advertisement for Polo Jeans. • Coordinated marketing and advertising for magazine collaboration editorial, magazine advertisement and transportation advertisement. • Conducted business/market research. • Coordinated activity with advertising agencies – Arranged and planned meetings and appointments. • Launched Polo Ralph Lauren website. Was responsible for updating, press release and email blast. • Managed and monitored the budget, the money that was spent. • Followed current competition activity while staying abreast of latest development in fashion industry. • Initiated and successfully executed major internet marketing campaign across internet.