Seoul, South Korea
A global sales, marketing, and business development professional with over 16 years of experience collaborating with top global brands, including Adidas, Lego, CASETiFY, and Lacoste. A high-performing international business leader with a proven track record of commercial success. *11 years in the Korean market and 5 years in Hong Kong (APAC)
Korea sales lead (offline and online)
• Lead product development for collaborations, also build marketing and promotion plans for Korea market • Developed and implemented a new collaboration strategy by analyzing performance data • Plan and manage wholesales opportunity with partner and implement Strategic Business Plan and facilitated an annual wholesale strategy review and defined yearly priorities • Four people managing as a team leader
• Lead Coupang account, represent ecom sales KPIs and delivered 16% sales growth in 2021 (vs LY) • Account management: Sell in and Sell out management, sales data analysis, plan annual promotion and execute key occasion events with e-com marketing team
• Strategic Business Planning: Led development, evolution, and implementation of Korea wholesale market Strategic Business Plan across brands, channels and supporting functions aligned with global strategies; facilitated an annual wholesale strategy review and defined yearly priorities • Project Management: Collaboratively steered cross-functional strategic priorities, supported and tracked the implementation of key global and local strategic initiatives • Leadership Support: Supported Wholesales Vice President and leadership Team in facilitating on-going management meetings, monitoring, and reporting business KPIs to key stakeholders • Strategic Insights: Integrated internal (Business Intelligence) and external (Market Intelligence) data sources to support decision-making, led analytical approaches to turn sales, brand and consumer data into strategic insights for winning the consumer; identified new business opportunities to achieve profitable growth in Korea • Customer portfolio management: Plan and execute digital channel strategy with sales analysis on regular basis, product assortment suggestion, and promotion planning with different platform based on global guidelines and delivered 30% sales growth by implementing sales promotion event with ecom team to drive sales and traffic • Own other key business development projects from the concept development to the execution (BLR(Brand Led Retail) project ,build terms and conditions for wholesale customer, share best practices from global, inventory management, execute omni channel approach, deliver training key account management) • Four people managing as a team leader
Manage wholesale ecom key account (Lotte.com/SSG.COM/Hyundai Department store) which approx. 60 billion KRW retail sales value business in yearly base • Plan product assortment and execute promotion and marketing plan on quarter base (500~800 SKUs in season) • Omni channel approach: Plan and execute on-site and off-site campaign and sales promotions in order to maximize sales opportunity in both channel • Build and manage adidas Shop-in-Shop in their channel to run campaigns and promotion • Analyze sales data and publish sell out report • One people managing as a team leader
Support SEAPAC (South East Asia Pacific including Thailand, Vietnam, Malaysia, Indonesia, Philippines, Singapore, Australia and New Zealand) adidas market to generate profitable market share by implementing key sales initiatives and share best practices from the globe and other markets Led Customer and Product range Segmentation, Wholesale E-com management, Key account strategy, and Trade investments as a main project Key strategic business partner to market and General Manager, in development and implementation of strategic business initiatives, to support profitable and sustainable market share growth for adidas • Customer and product segmentation: global implementation of customer segmentation policy to APAC Market and develop future strategy on customer segmentation and product segmentation with global BU on seasonal basis • Channel management: Led implementation of wholesale channel open approval process based on the global guideline and site analysis, also suggest market product assortment plan and guidance (ex. Zalando Malaysia, Indonesia, Singapore, Blibli.com, Indonesia franchisees) • Key account strategy: plan and execute key account strategy with global and execute it to the market (global standard, policy, and channel portfolio management) from long term point of view • Cross border: support market to grow business with cross border account by providing trade term suggestion, channel expansion strategy, product assortment plan • Work with more than 8 different countries with different level of stakeholder (GM, sales director to sales representative) • Deliver over 40 times sales strategy training to market sales team (Training contents: Customer segmentation, Customer profitability, KAM(Key account management tools), Strategic account planning, Negotiations and Trade Terms)