Jinnan District, Tianjin, China
Teaching: Digital marketing and practices (UG) Toursim industry economics(UG) Trends of tourism research and practices(PG) Research methods in tourism studies(MOOC)
Seminar: The Hospitality Business (UG) Professional Ethics (UG) Services Marketing (UG) Marketing Principals (UG) Guest Lecture: Strategic Marketing and Brand Management - Brand Growth (PG) Digital Marketing and Social Media in Tourism - Social Media and Customer Engagement (PG) Applied Research in Tourism, Hospitality and Events - Text Mining Analytics (UG)
• Collected second-hand data • Created a database including more than 800 hotel developers in Mainland China