Yuhang Li

C2C Manager at eBay | YES COI Lead | ESMT Berlin

Berlin, Berlin, Germany

About

Having studied, worked, and lived in China, Singapore, Thailand, Finland, Germany, and Italy. Experienced in Product Management, Go-To-Market, and Marketing. Passionate about digitization, diversity, and innovation. Enjoy working on challenging problems and making an impact by working in diverse teams, and creating values.

Experience

  • eBay (1 yr 10 mos)
    • YES COI Lead
      Jun 2025 - Present · 1 yr 1 mo

      Founder and Lead of the Young Employee Society (YES) COI Germany, bringing together young and young-at-heart employees to foster cross-team collaboration, build community, and strengthen connections with Gen Z buyers and sellers at eBay.

    • C2C Manager | BizOps & Marketing
      Mar 2026 - Present · 4 mos

      I lead Business Operations for eBay‘s C2C business in Germany, owning WBRs, budget/planning(€xxM), vertical and eBay Plus collaboration, competitor watch, and exec reporting. and I serve as main marketing POC, running Marketing & Activation for seller acquisition and seller engagement (coupons, sweepstakes and internal & external partnerships).

    • C2C Manager | Marketing
      Sep 2025 - Mar 2026 · 7 mos

      Driving seller acquisition and marketing for eBay’s C2C business in Germany. Main marketing POC, leading large-scale activations (incl. Selling October), 10+ sweepstakes, internal vertical partnerships, and eBay Plus collaborations, alongside strategic projects and shipping partnerships with DHL & Hermes to make selling simple, easy, and fun.

  • Partner Consultant (ZMS) at Zalando
    2024 - 2024 · Less than a year

  • New Technologies at Montblanc
    2023 - 2023 · Less than a year

  • Global Go-To-Market Collaboration at PUMA Group
    2022 - 2022 · Less than a year

  • Market Research Analyst at CubiCasa
    2020 - 2020 · Less than a year