Edinburgh, Scotland, United Kingdom
1. Strategic Advisory: Provide expert guidance on designing standout content and communication strategies tailored for an AI-driven information landscape. 2. Impact Elevation: Support research partners in maximizing the influence of their reports through innovative storytelling and targeted media engagement. 3. Expert Network & Media Relations: Identify and bridge expert voices with journalists to enhance the depth and reach of energy and environmental reporting.
1. Edited and translated from Chinese to English 3,200+ domestic and international news stories and videos for global media (Reuters, Associated Press, etc.), including one-minute reads and 2,000+ word feature stories 2. Performed correspondence work, carried out interviews, conducted live broadcasts 3. Orchestrated mini documentary projects on feature news stories; contacted interviewees, established partnership, wrote scripts, shot and edited footage 4. Participated in the development of communication strategies by monitoring the production of media counterparts and trending social media topics; drafted analytical reports on appointed subjects 5. Spontaneously initiated a research project on authorship rights; interviewed 50 professionals and advocated for the inclusion of by-lines on the official company website
Translated 10+ novels from English to Chinese for major publishers, including the Chinese partners of Disney and Universal Pictures
1. Participated in the editorial and design process of branded novels (Frozen, Despicable Me, etc.), popular science books, broke down knowledge into assimilable levels for children of different age groups 2. Assisted in marketing by drafting analytical reports on consumer feedback
1. Managed content creation for social media platforms; monitored and analysed communication metrics to assess effectiveness and make data-driven improvements 2. Assisted in event organizations, including media interviews and promotion activities 3. Spontaneously collected and analysed the social media content of counterparts, drafted a 10,000+ word report on communication strategy improvements and providing tailored content for the local audience