Los Angeles, California, United States
As a communication major with a stellar GPA, I’ve actively participated in and led the development of four social media campaigns. Fluent in two languages, I leverage my bilingual proficiency to establish authentic connections across diverse audiences. Driven by passion, I infuse every project with fresh perspectives and innovative ideas. My collaborative nature shines in team environments, where I excel at fostering synergy and driving collective success. Eager to explore new avenues and approaches, I bring a dynamic energy and a commitment to staying ahead of industry trends to every endeavor.
Managed end-to-end livestream events, including planning, scripting, product showcasing, and set design for visually engaging presentations Engaged with live audiences in real time, answering questions, comments, and orders to boost sales and interaction Oversaw multi-task operations such as product display, order tracking, and countdown coordination during livestream Monitored key performance metrics (viewer engagement, conversion rates) and generated daily reports to optimize strategies
Developed and scheduled over 40 social media posts across WeChat, Facebook, Instagram, and Red Note to promote academic programs, workshops, and events, contributing to a measurable increase in engagement Updated and maintained more than 20 bilingual program pages on company's official websites, improving web navigation and information clarity for both English and Chinese-speaking audiences Researched and drafted digital content including social media copy, flyer contents, and video scripts for supported the creation of digital booklets and short-form video content Coordinated outreach for the 2025 Education & Career Expo by compiling and organizing a contact list of 100+ colleges and universities; conducted targeted phone and email outreach to promote participation
Plan and create engaging LinkedIn and Instagram posts for campaigns. Conduct branding research. Utilize creativity and market analysis for content creation and implement research methodologies for branding. Enhance event visibility and engagement on social media while contributing to brand strategy refinement through research.