Istanbul, Istanbul, Türkiye
Every Monday at 8PM, I host Turkey's first prime-time AI show on CNBC-E. But this story started long before cameras. It started at Turkish Airlines — where I led the global brand positioning that turned a regional carrier into a world-class airline brand across 165 countries. Then Coca-Cola — where I built one of Turkey's first Social Interaction Centers, invented the world's first offline-online marketing KPI (the Interactive Brand Love Score, iBLS) — later adopted globally across the entire Coca-Cola system — and launched "Merak Ettim," the FMCG sector's first consumer trust platform. At Unilever, I initiated and led digital transformation across the region — reshaping how a legacy FMCG giant approached data, consumer engagement, and digital channels at scale. Then Hepsiburada — Turkey's largest e-commerce platform — where I created "Efsane Cuma" (Legendary Friday) and transformed the brand from a challenger into the category leader. 161 industry awards later — including Forbes Global Top Advertising Marketer — I realized the question was never "what campaign wins awards?" The real question is: "How do you build systems that transform markets?" Today, I build those systems with AI. Through Growingo AI, I design AI-native growth strategies for enterprises. Through AI Yapım — Turkey's first AI-native production company — I combine generative AI with creative strategy to redefine how brands produce content at scale. I serve on advisory and corporate boards (Wise&Rise, EachLabs.ai Silicon Valley). I've published 5 books. I've supervised 100+ MBA theses at Istanbul Bilgi University over 18 years. I speak at 100+ international conferences annually on AI and marketing. If you're leading a company through AI transformation, building a brand that needs to win, or looking for a board member who has actually done it — Let's talk: yucezerey.com
Turkey's first AI-native content production company — where generative AI meets creative strategy. • Co-founded AI Yapım to redefine how brands and entertainment companies produce content at scale using AI Yapım AI Tech Stack (AYDNA, BrAIn, AYStory) • Leading marketing strategy, brand positioning, and go-to-market frameworks for AI-produced content formats • Building distribution partnerships and audience growth systems for next-generation AI content products targeting global audiences • Bridging the gap between creative excellence and artificial intelligence for Turkey's media and entertainment sector aiyapim.com
Turkey's first prime-time television program dedicated to Artificial Intelligence and its impact on business, society, and human behavior. • Hosting weekly Monday 8PM live broadcast on CNBC-E — Turkey's leading business and finance television network • Interviewing leading AI researchers, business executives, academics, and innovators on AI transformation, ethics, and future of work • Translating complex AI concepts into actionable business intelligence for Turkey's C-suite and business leadership audience • Representing Turkey's AI thought leadership at the intersection of technology and strategic management
• Founded Growingo AI, specializing in AI-powered growth strategies and predictive analytics. • Developed customer segmentation and dynamic personas to enhance marketing effectiveness. • Designed growth loops and defined North Star metrics to optimize ROI and customer lifetime value. • Integrated advanced marketing technology and CRM strategies to streamline data analytics and automation.
Providing strategic guidance to Wise & Rise on product development, business development, marketing initiatives, growth strategies, and expansion into new markets.