Changping District, Beijing, China
I started my career as an UX designer with a Master degree in Design from Arizona State University. Then I tapped into design research and sociological and anthropological research. With over 4 years of qualitative research experience, I worked at both agency and clients sides, across a range of industries, including FMCG, internet, connected cars, mobile phones, food&beverages, finance, retail etc. As a storyteller, I am enthusiastic about vivid life stories of people from different cities and cultures. I believe that a comprehensive understanding of human is the start point of business opportunities. Contact me at [email protected]
• Led qualitative research project to gain fundamental consumer insight from sociological and anthropological perspective, including social disruption, lifestyle and values changes, aspirations and tensions of Chinese youth, to identify innovation opportunities for various industries including mobile phone, car, retail, food&beverage, etc. • Served as a project leader to be responsible for research design, research execution, data analysis, insight generation and report writing and present，client facing, project management and team management. • Collaborated with strategist, junior researcher, recruitment team and creative agencies through the entire project to guarantee the quality of deliverables. • Conducted and mentor desktop research focus group, immersive ethnography, in-depth interview, co-creation workshop with clients and consumers, etc.
• Design and lead qualitative research project to discover consumer insight and product opportunities in a broad range of industries including finance, connected cars, consumer products, enterprise applications, voice interaction, etc. • Conduct desktop research, in-depth user interviews, stakeholder interviews, contextual observations, usability studies，build user journey maps, persona, blueprint and deliver co-creation workshops with clients and designers. • Create innovation methodology and research toolkit for LKK research team. • Teach user research class in Beijing City University as a guest teacher.
• Designed Mindray’s next generation touchscreen ultrasound product TE7 and patient monitor device N22. Launched in US and Chinese market in 2015. • Provided design concept, wireframe, interaction prototype, behavior spec, storyboard and workflow. • Collaborated with international team of developers, clinician, designers, nurse, product manager through the entire design and development process.
• Competitor research, SWOT analysis, user research, UI design, UX research for digital products including web, app, and graphic design. • UI/UX design for Picmonic iPhone app. Launched in 2014 in US market. • Created product development research plan and business model for Inkwell.io