Singapore
strongly believe the 2 things which enable an energy company to thrive in energy transition and stay ahead of competition are its strong capability to adapt its business model to be integrated with lower carbon energy solutions, and its speedy adoption of digitalization, data analytics and other technologies to drive more cost-efficient operations and more informed decision making. Careful planning and tactful trade-off is critical in succeeding such transition. I am a strategic transformation leader with 8 years of strong experience across commercial, pricing, digital & data, strategy communication and supply chain, with expertise in Shell Downstream Lubricants and Construction & Road business, and Upstream oilfield product manufacturing prior to Shell. In my role, I strategize and lead digital transformation to improve efficiency for internal sales & marketing and to drive loyalty & engagement with external customers, across 7 markets with different dynamics in a community of 1000+. I always prove large capacity to multitask, proactively go for new exposures and pick up new knowledge rapidly, as evident in succeeding multiple stretch roles and a part-time master on top of my cluster pricing manager role. I grew team leadership from managing a 10-ppl team to deliver quality projects, and leading a team of 7 in Network of Women to drive upskilling and networking programs. Highly ambitious, competitive and result-driven individual and strong team player, 2-time VP Award winner (1st), 2-time VP Award 2nd runner up (3rd), and 2024 APAC Champions League winner (competing with 12 colleagues at higher JG and many more years of experience), all in my current role. Strongly passionate about harvesting the power of data in business transformation, I also won multiple awards in my part-time Master of Business Analytics.
Lead next‑generation loyalty design through pilots, quantitative research, and cross‑functional delivery. Focused on building solutions that are innovative and competitive in a fast‑evolving B2C loyalty landscape, while also delivering clear, scalable value for wholesalers, dealers, and partners across the Mobility ecosystem.
- Oversee project teams in product design and E2E delivery for 11 key analytics projects in sales pipeline management, marketing website traffic analytics, distributor and product analysis, cost modelling for pricing, etc. Regularly engage stakeholders (from account managers to GM level) post development on product enhancement, enabling more actionable insights and better user experience. - Coach and empower project teams of 10 to manage tough trade-off, and hold the team accountable for high-quality and efficient project delivery - Guide and support APAC markets in planning digital roadmap and advance towards their digital ambitions - Strengthen organizational digital capability through series of learning & engagements, impacting about 1000 internal users and citizen developers - Plan and brainstorm award mechanism and comms for global and APAC Reward & Recognition programs - Lead Network of Women (NOW) Professional Development committee, and lead the planning and execution of female empowerment events such as cross-company networking, IWD, etc
Shell Construction & Road - Put forward pricing strategy which best suits our customer value proposition, market trend and competitor analysis for markets in Singapore, Malaysia and Hong Kong cluster, while optimizing the molecule margin from a regional perspective - Responsible for translating business needs into digital product requirements, constructing business case, and driving project progress for an internal digital product which enables data-driven decision making - Create business analysis and data analysis timely to generate actionable insights and support critical business review - Conceptualized and built a Power BI based dashboard to keep track of premium product projects in pipeline for all markets in APME region, and to provide actionable insights for activity planning by Technical Advisor team and Marketing team - Coordinate cargo replenishment across teams for Pandan terminal while always aiming for most suitable schedule at minimum freight - Trade Compliance (TC) focal to support TC framework practice setup in Asia region - Data Privacy focal to engage Asia team on DP guidelines and incident sharing
• Monitored vendor delivery and assisted root cause analysis on vendor quality issues • Identified gaps and initiated improvement projects on vendor LT, capacity and cost • Coordinated across planning, production and customer service departments to align on production priority • Proposed MOQ for slips, which optimized supplier furnace load and reduced processing cost • Automated daily report pulling using VBA to improve efficiency of procurement team daily operation
2nd Rotation (Jan 18 - May 18) Lion, Singapore Core Project • Drove down manufacturing cost on 5 priority product families via in-house efficiency kaizen, make-or-buy strategy, supplier price break and MOQ optimization • Chaired biweekly project meeting with department managers from Sourcing, Procurement, Engineering and Business Units • Streamlined and improved work method for cost reduction practices Safety Initiative • Designed a structured program to drive employee ergonomic engagement, inclusive of training, leading 12 ergonomic teams in shopfloor hazard hunts and driving risk mitigation measures 1st Rotation (Jun 17 - Dec 17) Tiger, Singapore • Lowered 20.2% of NP Valves repair labor cost through farm out strategy, tooling improvement and shopfloor lean practices, exceeding target by 8.2% • Collaborated across plants to benchmark good testing practices to increase capacity for Probes production • Led VSM events for NP Valves and 2 Probes products to support production rampup
• Planned and publicised division events for member welfare and external image of Toastmaster • Strategized and troubleshoot club issues to upgrade program quality and encourage club growth with division council and area directors at regular division meetings
• Strategized and troubleshot club issues to upgrade program quality and encourage club growth with club officers during area meetings • Acquired the certified title of Competent Communicator after persistently delivering 15 different speech projects • Honed skills in leadership, communication, facilitation and evaluation via attending workshops by accredited trainers and practices during weekly chapter meetings
• Practiced technical presenting via regular report outs and result-oriented thinking • Rapidly built up a strong foundation in project development, refinery technologies, and reliable operation strategies through projects, ad-hoc tasks, site visits, and discussion with engineers and operators • Drove the fuel oil blending project by initiating communication across departments to acquire cost and engineering details, evaluating potential margin improvement, and investigating the project basis and constraints • Designed a calculation model to improve the accuracy of fuel oil blending control, which aimed at bringing up on-spec product rate by est. 20% • Supported engineers in base unit process monitoring and daily, weekly and monthly reporting
• Conducted independent experiments in the world's top membrane research group, and suggested new manufacturing conditions to optimize membrane performance • Gained insights into membrane research through communication with recognized researchers