Yu Wei Wu

Sr. Marketing Specialist @ Gigamon. B2B Marketer, Brand & Content Strategist.

Singapore, Singapore

About

"You don't have to be great to start, but you have to start to be great." Keen on taking on challenges and hungry for skills and knowledge.

Experience

  • Senior Marketing Specialist - Field & Channel at Gigamon
    Oct 2025 - Present · 10 mos

  • Nutanix (2 yrs 8 mos)
    • Partner Marketing Senior Specialist, APJ
      Aug 2024 - Sep 2025 · 1 yr 2 mos

    • Partner Marketing Specialist, APJ
      Feb 2023 - Aug 2024 · 1 yr 7 mos

  • Marketing & Communications Intern at Lucy Turpin Communications
    Jul 2022 - Jul 2022 · 1 mo

    • Worked with professionals of different culture • Developed multiple presentations and proposals that were implemented directly with customers • Developed reports summarising the current state of DTC and B2B Marketing in Germany

  • B2B & Channel Marketing Intern, APAC at Kaspersky
    Dec 2021 - Jun 2022 · 7 mos

    • Led 2 video productions for partner webinars in collaboration with cross-functional teams and agencies • Developed eDMs and landing pages content and coordinated with agency for production for channel marketing • Managed multiple content syndication platforms and planned content syndication, increasing market reach • Developed social posts on internal and external social media platforms to drive webinar participation • Set up and managed numerous B2B and partner webinars with various webinar platforms e.g ON24

  • Louken Group ()
    • Associate Strategist
      Aug 2021 - Nov 2021 · 4 mos

    • Brand Intern
      Aug 2020 - Jul 2021 · 1 yr

      • Followed through multiple B2B and B2C projects • Conducted primary and secondary research, in the areas of data collection, analysis, conducting interviews, focus groups and facilitated a thorough brand and trademark research outcome • Brainstormed creative ideation, name brainstorming, brand conceptualisation and omnichannel marketing with the team • Conducted content strategising and manages website content via WordPress