Yu Lian Seet

Senior Product Manager @ Monee | E-Commerce | Logistics | FinTech

Singapore

About

At the intersection of commerce and technology, my role as a Product Manager harnesses a dual degree in Business Management and Systems Engineering to streamline e-commerce operations across Southeast Asia and Latin America, on both B2C and B2B fronts. Leading product design and integration projects, I've enhanced digital financial reconciliation, boosting accuracy in P&L reporting and optimizing logistics models to elevate user experience. Guided by a passion for innovation, my goal is to continuously contribute to transformative projects that drive efficiency and growth.

Experience

  • Senior Product Manager at Monee
    Feb 2025 - Present · 1 yr 5 mos

    Customer Relationship Management (CRM) Tool - Loan Recovery • Support flexible debt case outsourcing strategy based on user profile, risk tier, loan size, vendor allocation, amongst other considerations • Automation of debt case information sharing with collection agencies via Secure File Transfer Protocol (SFTP) and system generated data reports • Artificial Intelligence (AI) enabled Quality Assurance (QA) of calls made by collection agents through the use of Speech to Text and Intent Recognition Models

  • Product Manager at Shopee
    Sep 2021 - Feb 2025 · 3 yrs 6 mos

    Experienced in end-to-end product management of B2B (Enterprise Tools) and B2C marketplace platform features, with the following specialisations 3PL Management Product (Chile, Argentina, Indonesia and Thailand) • Product design for various logistics models (Instant Service / Reverse / Return on the Spot / Buyer Self-Collection) • API integrations with Shopee's logistics partners • Built logistics interception system capability, supporting Buyer Change of Mind programme where buyers are able to cancel their orders anytime Finance - Billing & Settlement Product • Designed product solutions for the digital transformation of financial reconciliation processes of various logistics/freight fees (Cross Border / Last Mile / Lost Compensation / Cashback) to provide an accurate visibility on the company's P&L • Drove the migration of logistics finance features (e.g. shipping fee calculation, reconciliation, statement) from a legacy enterprise system to a new product • Designed international line haul cost estimation tools for internal financial planning & analysis

  • Associate Consultant at SMU Thrive Social Consulting
    Jan 2020 - Apr 2021 · 1 yr 4 mos

    Pro-bono Consulting for non-profit organisations Impact Assessment • Designed and piloted a set of survey questions with 35 respondents that will form part of the Standard Operating Procedure for the client’s subsequent annual performance review • Developed a robust and tailored financial model using data collected from the survey questionnaire to measure the Social Return on Investment for the client’s program Data Transformation Strategy • Gathered business requirements from across 5 departments to facilitate the design of 2 new business workflows incorporating a new data collection system • Developed a system procurement strategy for an automated data collection system through feature comparison of various state-of-the-art software and assessing their fit with client requirements

  • Management Consulting Intern at Accenture
    Jun 2020 - Aug 2020 · 3 mos

    Part of the Business Change Team serving one of Accenture’s Diamond Client, a global investment company to digitalise their investment processes Digitalisation of Investment Processes & Organisational Restructuring • Co-Designed Standard Operating Procedures for the new business processes that impact over 80 employees across 11 departments after gathering requirements from the client management • Co-Developed over 10 training materials encompassing the new Standard Operating Procedures for the SimCorp Dimension System to facilitate training sessions for over 80 business users • Co-Designed survey questions to identify concerns faced by employees affected by the restructuring for the purpose of identifying possible interventions

  • Student Consultant at Avente Consulting
    Jan 2019 - Apr 2020 · 1 yr 4 mos

    Digital Marketing Strategy Development • Conducted market research by interviewing and surveying a total of 46 respondents to analyse the consumption patterns within the Medical Technology Industry • Delivered a market research report identifying the best digital marketing practices (e.g. UI/UX) in the industry, consumer preferences and marketing road map for the future • Designed 3 website templates for the client to improve on their “Call to Action” for each page