Utrecht, Utrecht, Netherlands
Enthusiastically dedicated to marketing, I thrive on making a positive impact on society through my work! With 5+ years in B2B marketing across the pan-European market in innovative technology, I've navigated diverse industries from consumer electronics to medical, firmly believing that innovation enhances efficiency and life quality for everyone. I possess a versatile skill set in project management, content coordination, and digital marketing. I have a natural ability to learn quickly and maintain a determined 'get-things-done' mindset, ensuring efficient task execution. My strength lies in effective communication and high attention to detail, which have been instrumental in my success as a proactive team player. I am passionate about delivering exceptional results and dedicated to continuous growth, and I always love to bring my positive energy to the team. My journey involves developing product launch plans, fostering communication between HQ and European branches, and supporting regional offices. Working closely with diverse teams and partner agencies, I've played a key role in developing sales and customer enablement materials. This includes a range of assets such as web pages, social media content, brochure, case studies, newsletters, and even sales training materials. In the realm of digital marketing, my strengths shine in executing effective lead generation and email campaigns, and crafting and optimizing landing pages, microsites, and websites tailored to unique business needs. Let's connect and explore how I can bring value to your marketing initiatives. I am excited to collaborate and make a difference!
- Support the development of annual marketing plan and end-to-end projects to ensure a successful product launch in EU Orthopedic Instruments market. Serve as the product expert for technical and competitive inquiries. - Assist and execute education course, customer events, trade shows, clinical research sessions, sales enablement material to educate surgeons, sales teams and present future vision of Stryker's Power Tools business. - Identify cross-divisional synergies within Stryker's Power Tools business and find opportunities with them to boost overall sales of goods and services.
- Leading vertical market communication between HQ and regional office as a marketing strategy planner and a coordinator, and develop product launch plans for pan-Europe an market. - Working with cross-functional teams and partner agencies to create/support sales/customer enabling material, including product web pages, social media posts, brochures, datasheets, flyers, banners, articles, newsletters, case studies - Maintaining pan-European websites, creating and optimizing dedicated microsite & landing page for business needs - Supporting pan-European offices with marketing assets, event marketing, and ad-hoc requests - Leading, coordinating, and monitoring lead-gen campaigns (achieved goal at 200% in 2021 2H) - Managing/supporting different projects by leading meetings and following up with Designer, IMC team, and European branches MarComs. - Reporting marketing campaign and event results to Business Line Manager
- Designing recruiting marketing material for new programs - Assisting professors with documentation works - Assisting department conferences
- Leading the weddings and building up energy among the guests - Facilitating and coordinating the weddings with the customers & restaurants - Developing the ability of public speaking
- Writing daily blogs for advertisement - Identifying appropriate suppliers/potential partners - Representing the company in fairs - Gathering useful marketing data