Riyadh, Saudi Arabia
Government | Data-Driven Management | Strategic Communication | Digital Transformation | Leadership | Consultancy | Crisis Leadership A senior marketing and communications leader helping government entities, financial institutions, and high-growth ventures turn strategy into measurable outcomes. I operate at the intersection of public-sector mandate and commercial discipline, translating complex objectives into campaigns, reporting frameworks, and digital programs that move the needle. My work rests on three principles: decisions backed by data, communication built on clarity, and execution that withstands scrutiny. Foundation BBA in Marketing, Alfaisal University. Certified in Product Management (University of Cape Town), Advanced Media Buying, and Crisis Management (IMD Business School). Selected Engagements General Authority of Civil Aviation (GACA): Delivered high-accuracy media monitoring, incident-tracking frameworks, and executive-grade reporting that elevated leadership decision-making. Pilgrim Experience Program (PEP): Supported awareness campaigns, marketing strategy, and program reporting for one of the Kingdom's most visible Vision 2030 programs. Al Haramain : Led media monitoring, analysis, and reporting across one of the country's most sensitive reputational landscapes, producing intelligence that informed communications strategy. Riyad Bank: Produced media analysis and performance reporting, translating fragmented data into clear executive narratives that supported positioning and stakeholder communication. Saudi Media Academy: Managed social media and website operations, overseeing content strategy, publishing workflows, and digital brand consistency. National Center for Social Studies (NCSS): Contributed to research-led public communications that strengthened institutional credibility. What I Bring Strategic planning, integrated campaign execution, performance analytics, crisis response, stakeholder reporting, and narrative design. I lead teams and workstreams with equal comfort, and I treat every deliverable as if it will land on an executive's desk, because it usually does. How I Work Fluent in Arabic and English, I move naturally between government protocol and startup velocity. I don't sell generic solutions. I diagnose the problem, align it to real objectives, and build the shortest credible path to impact. If you're leading a government entity, scaling a venture, or navigating a moment that demands sharp thinking and steady hands, let's talk.
Key Responsibilities : - Own the full lifecycle of client account management, from onboarding through renewal, ensuring every engagement reflects Hroof's standards of quality and strategic rigor. - Build and sustain long-term, trust-based relationships with clients, serving as the primary point of contact for key accounts, stakeholders, and executive sponsors. - Lead contract negotiations and close commercial agreements in a way that protects margin, scopes deliverables clearly, and sets engagements up for profitable delivery. - Oversee the timely and accurate execution of media intelligence, content, and reporting deliverables, ensuring alignment with each client's objectives and decision-making needs. - Translate progress on monthly and quarterly initiatives into clear updates for both internal teams and client-side stakeholders, keeping all parties aligned on priorities, risks, and outcomes. - Identify growth opportunities within existing accounts and develop tailored proposals that expand the scope of work and contribute directly to revenue targets. - Analyze and forecast key account metrics, including quarterly performance, account health, and annual revenue projections, to inform planning and resource allocation. - Prepare and present account status reports that give leadership a clear, evidence-based view of client performance, risks, and opportunities. - Partner with the sales and business development teams to identify, qualify, and grow opportunities across the Kingdom, with a focus on government and strategic sector accounts. - Contribute to the maturity of internal account management practices, shaping workflows, templates, and reporting standards that raise the baseline of delivery across the team.
Key responsibility : - responsible for helping oversee the successful completion of projects and events. - Collecting and analyzing feedback from customers and other project users to gauge satisfaction and success - managing social media team, and establishing relationships with vendors and freelance.
As a marketing professional, I have developed and implemented marketing strategies that align with the company's goals and objectives. This includes conducting market research, identifying target audiences, and developing campaigns that effectively communicate the benefits of the company's products or services. - In my role, I have been responsible for managing the marketing budget to ensure that all marketing efforts are cost-effective and provide a good return on investment. This has involved allocating resources to different marketing channels, monitoring spending, and adjusting budgets as needed. - I have also managed a team of marketing professionals, providing guidance and direction to help them achieve their goals. This has involved delegating tasks, setting objectives, and providing feedback and support to team members as needed. - Collaborating with other departments has been a vital aspect of my role, as I have worked closely with sales, product development, and customer service teams to ensure that all marketing efforts are aligned with the company's overall strategy. This has involved coordinating with other teams to develop marketing messages, ensuring that marketing campaigns are consistent with other messaging and branding efforts, and collaborating on joint initiatives. - Analyzing marketing data has been a crucial part of my role, as I have used metrics such as website traffic, social media engagement, lead generation, and conversion rates to determine the effectiveness of campaigns, identify areas for improvement, and make data-driven decisions to optimize future marketing efforts. - Staying up-to-date with industry trends has been a priority for me, and I have attended conferences and industry events, networked with other marketing professionals, and stayed abreast of emerging technologies and marketing channels to ensure that the company is leveraging the latest tools and techniques to stay ahead of the competition.
Key responsibility : - Analysed campaign performance, using result data to optimize strategies for future marketing projects. - Reviewed and proofread creative content, verifying brand compliance across all communication channels. - Facilitated successful product promotion by designing effective new marketing materials.