The Randstad, Netherlands
Director of Growth. Builds data-driven growth machines and teams that grow revenue and CLV. Led integration and scaling of teams (strategy, performance, media, brand, CRM, data). Experienced in retail, travel, telco, energy, finance, and B2B. Publishes in Adformatie/Emerce/NRC.
As a member of the management team and head of the Strategy department, I develop, lead, and implement cross-functional, data-driven marketing machines for clients such as Zeeman, Hallmark, WE Fashion, Cheaptickets, Sligro, Allianz B2B, Vattenfall, Boels, and many others. My scope covers digital transformation, brand and performance, creative strategy and execution, automation, data, measurable marketing impact (revenue and CLV), KPI setting, OKR/OGSM, and C-level stakeholder management. Together with sister agencies Joe Public and Dawn, I am responsible for translating brand strategies into execution with a strong focus on measurable impact.
P&L responsible for Springbok’s Advertising and Performance division (60+ FTE), overseeing a three-member management team. My scope included brand and performance, automation, and the implementation of OKR/OGSM frameworks.
P&L responsible for Searchresult, a digital performance & advertising agency. (60+ FTE). Overseeing a three-member management team. My scope included brand and performance, automation, and the implementation of OKR/OGSM frameworks.
Making sure Searchresult stays the best strategic partner in digital marketing town. Responsible for the strategic proposition of Searchresult, our common vision on marketing and making sure data/evidence driven marketing is the foundation of everything we do for our customers.
Responsible for multiple key accounts. Focus on customer satisfaction, growing revenue and brand KPIs and overall marketing strategy.
Trainer/teacher Online Display for the SRM course Online Marketeer. Involved with the course since the beginning and build the foundation of Online Display part.
Responsible for online and offline media buying in NL and BE. Combining traditional media with (online) performance marketing for the best ROI. Keywords: Programmatic, social advertising, DMP, CRO and innovation
Responsible for online advertising (display and social) Landal Netherlands and Belgium. Working on advertising strategy with focus on programmatic, branding and ROI.