South Korea
Product Content Lead architecting information experience for Airbridge, a complex B2B analytics platform. I lead a team of 3 while driving content strategy & thought leadership via semantiko.co.
As a Product Content Lead, I architect the information experience for Airbridge, a complex B2B marketing analytics platform. I direct a team of 3 overseeing UX copy, help docs, and knowledge operations, while staying hands-on across all content work. RETHINK | Information Experience Design ▪ Reframed the team identity from writing to Information Experience Design, mapping all work across 7 functional areas to surface overlooked priorities and make the team's full scope of contribution visible. ▪ Elevated the editorial standard from production to design, guiding deliberate decisions on sequencing, terminology, and hierarchy to reduce user cognitive load. BUILD | Operational Foundation ▪ Developed Product Content Guidelines 2.0 as a structured knowledge asset, codifying writing standards, terminology, and UI component specs to drive consistent production and AI-assisted workflows. ▪ Overhauled the team's operational infrastructure in Notion, structuring tasks, projects, and goals into a unified DB to increase cross-team visibility and track strategic initiatives with ownership and progress. ▪ Streamlined the content request process, achieving an 80% resolution rate and creating capacity for strategic work within limited headcount. IMPACT | Self-Serve Ecosystem ▪ Delivered long-overdue technical guides for complex campaign types and drove the overhaul of core product guides, strengthening the content foundation for PLG and reducing dependence on CSM support. ▪ Contributed UX writing to the launch of Airbridge Pilot, an in-product AI agent, laying the groundwork for an AI-optimized knowledge base to support self-serve at scale. FUTURE | AI-Native Strategy ▪ Engineer Claude Code workflows to evaluate and revise 89 core product guides, building the knowledge infrastructure to power Airbridge Pilot and internal AI workflows with accurate, structured content.
◾ UX Writing ▪ Wrote and crafted new feature UI/UX copy in English and Korean for a comprehensive enterprise work OS product. Actively engaged in the full process from planning to development handoff. ▪ Improved existing UI/UX copy. Constantly collected cases through internal reviews and reports, analyzed patterns and types, and derived improvement plans based on priorities. ▪ Analyzed 20+ references, gathered feedback, and established initial writing guidelines. Provided rationale and alternatives for specific UI principles to reach consensus with the design team and applied improvements across the product. ◾ Content Strategy ▪ Established content strategy for dedicated webpage for the new AI feature. Analyzed competitors, proposed outline based on target audience, strengths, and values. Prioritized and crafted messaging to highlight key value propositions. ▪ Cooperated with backend team on system emails. Created, managed, and improved SendGrid templates for enhanced user communications. ◾ Copy management ▪ Managed copy data in Lokalise, collaborating with client teams for data cleaning and refining key conventions. Consolidated unused and duplicate keys, reducing management scope by 34%. ▪ Collected scattered UI/UX copy by type, integrated, organized, and shared it as reference materials to enable collaboration across teams from product management to clients. ◾ Localization ▪ Supervised localization project into 17 languages across major product areas.
Gained extensive writing experience through professional roles as a public policy project manager and a learner experience designer, complemented by contributions to social and personal projects. ◾ Content Design ▪ Authored 200+ reports on South China's market and policy trends achieving 27K views annually ▪ Developed a wide range of marketing and informational materials, including flyers, banners, posters, pamphlets, program books, and feature reports ▪ Authored a key section of the organizational performance review report, contributing to the organization's #1 ranking in the annual government assessments ▪ Designed gamified learning materials, focusing on boosting learner engagement and interaction ▪ Excelled in speech writing and crafting for Toastmasters club meetings and national-level contests ◾ Content Leadership ▪ Led a comprehensive website renewal initiative, encompassing menu restructuring and labeling, content revision, and key decisions on design enhancements ▪ Orchestrated publishing projects, including a 1500-page collection involving 90+ overseas offices ▪ Initiated personal projects on diverse content publishing platforms (refer to thumbnails for details) ㄴ Published sequential conference reports for 2 years, generating $14,000 in sales ㄴ Executed end-to-end feature report projects from planning to research and writing ㄴ Received an offer from a major publisher and translated a US bestseller into Korean