Taipei City, Taipei City, Taiwan
Platform & Category leader with 20+ years of experience spanning e-commerce, FMCG, Lifestyle, and global retail brands. Specializes in category ecosystem ownership, strategic partnerships, and cross-functional leadership to build scalable, defensible growth engines in competitive markets. Strong background in negotiation, market planning, and commercial strategy, with a Master’s degree in Economics from Tamkang University.
Spearheading P&L and growth strategies for high-impact international brands (e.g., MUJI, Decathlon, Adidas and LEGO etc.) by optimizing GTM execution and driving omni-channel ecosystem GMV.
Architected strategic brand partnerships with global leaders and top retailers to accelerate omni-channel penetration and long-term platform investment.
Defined multi-channel category strategies across C2C, B2C, and Mall, establishing structured partner development models to ensure category stability and market maturity.
Directed full brand P&L and market entry as Taiwan Head, orchestrating mall expansion negotiations and building a high-performance retail organization from the ground up.
In charge of TLW & HOLA promotion & concession relative affair. ● Both channel annual marketing plan set up and execute. ● Led in suitable concession vendors in store to maximum the store performance In charge of HOLA channel merchandise relative affair ● Product development & design alignment with annual theme ● Sourcing new vendor for textile relative categories ● Annual theme set up with product design team. ● Promotion & product alignment by campaign.
In charge of group all channel promotion relative affair,coordinate Catalog, TV commercial, Newspaper and Flyer promotion skill to raise up sales and channel exposure. • Develop multi-channel promotion nomination working process • Set up all channel marketing calendar for annual campaigns • Host nomination meeting for campaign to align with plan.
Responsible for product category, set up category strategy, product development, inventory control, promotion, store display and vendor management. Focus and experienced on Home Furnishing, in charge of the categories as below: ●Rugs ●Lighting ●Bath & Towel ●Storage & Furniture ●Appliance ●Flooring ●Adhesives