Amsterdam, North Holland, Netherlands
Commercial Director at Hero, a Dutch family-owned business connecting clients with interim IT professionals across the Netherlands. I focus on commercial strategy, partnerships and structure: building the systems, propositions and partner relationships that turn ambition into sustainable growth. Two journeys that shaped how I work: At Hero, I joined in 2020 when we were under 20 colleagues serving 200 professionals from one office. Today we’re 100+ colleagues, 2.000+ professionals and four offices, growing 40–60% per year. I moved from sales lead to business unit director to central commercial leadership. Earlier, as part of the Sociomantic founding team, I helped scale the company from under 10 people to 150 colleagues across 13 offices worldwide in under four years. After the acquisition by dunnhumby and Tesco, I led the commercial integration as Managing Director Benelux and Head of Media Northern Europe. Open to conversations with clients with IT challenges and commercial partners.
Overseeing all retail media consultancy activities in the Northern European region. Supporting the local teams with delivering media, data science and partnership capabilities. Simultaneously driving business development by leading new partnership pitch processes, through existing relationships with key retailers & FMCG brands in the region. Member of the European management team. dunnhumby media offers a unique combination of media, science and partnership capabilities to connect retailers and brands to customers as they shop by building tailored media plans powered by customer data science. Suited for brands who want to increase customer engagement and build loyalty by planning and activating advertising more efficiently. Designed for retailers who aim to monetize their owned media more effectively and grow their business while always putting the customer first.
Leading all programmatic media activities, team management and P&L ownership in the BLX. Building new partnerships, supporting the team with existing client relationships and overall business delivery. Partnerships vary from top tier advertisers to strategic agency cooperations.
Responsible for all commercial activities in the Benelux, heading and supporting the new business- and service delivery teams. Part of the European management team and global steering group, involved in strategic business decisions & projects.
Joined the Sociomantic Labs team as one of the early global team members and involved with founding the Dutch office. Main focus on key client acquisition and development from day one, whilst introducing the Sociomantic Demand Side Platform to the market. Established key partnerships with advertisers directly and realized long-term partnerships through agency cooperations. Simultaneously involved with team recruitment, management and strategic product development.
Leading the publisher department within the Benelux, being responsible for all publisher partnerships and strategic business development.
Key publisher business development in the Benelux region. Setting up & initiated multi-country partnerships, the first programmatic display activities and worked closely with the leading local publishers.
Responsible for new business development, focusing on the acquisition of new advertisers, brands and agencies to advertise on the zanox performance marketing platform. Key partnership successes included leading e-commerce advertisers.
First internship during my Bachelor of Business Administration studies. Supported the e- commerce manager with a wide range of marketing channels: SEA, SEO, affiliate marketing, price comparisons & direct publisher deals.