Yogesh Agarwal

$100M+ in Email Revenue for DTC brands | Retention Systems that drive 35-40% of total revenue | Founder - Profit Surge Media

New Delhi, Delhi, India

About

Most DTC brands I look at have the same story... Meta CAC up 30-40% since 2021, blended margins shrinking, and 70%+ of customers who never order a second time. The founder's usually fighting this on the acquisition side. New creative, new audiences, new channels. Almost nobody looks at the boring number: repeat purchase rate. Because here's the math nobody runs. If your repeat rate is 25% and you move it to 35%, that's not a 10% improvement. Depending on your AOV and order frequency, that can be 40-60% more revenue from customers you already paid to acquire. Zero extra ad spend. That's the real work we do at Profit Surge Media. Not "email marketing." Not sending more campaigns to a list that's already ignoring you. We rebuild the actual system: welcome flows that convert first-timers before they go cold, post-purchase sequences timed to your actual reorder cycle, win-back triggers that fire before a customer is dead instead of after, and segmentation that stops you from discounting to people who'd buy at full price anyway. For context on me: before this, I co-founded an EdTech startup that reached 100,000+ people. I learned retention the hard way there, because in education, if people don't come back, nothing else matters. Same lesson applies to your store. Since then, the brands I've worked with have generated over $100M through email and SMS. The ones doing it right get 35-40% of total revenue from owned channels. And if your Klaviyo account has the same ten half-built flows and a campaign calendar that's basically "20% off" on repeat, there's definitely money sitting in there. DM me "audit" and I'll show you exactly where.

Experience

  • Founder at Profit Surge Media
    Nov 2024 - Present · 1 yr 9 mos

    We help DTC brands maximize their revenue with data-driven Email, SMS, and other retention strategies that increase conversions, boost lifetime customer value, and reduce churn.

  • Email Marketer & Creative Strategist at Freelance
    Jan 2022 - Nov 2024 · 2 yrs 11 mos

  • Creative Copywriter at SackBerry
    May 2023 - Jul 2023 · 3 mos

  • Digital Marketing Mentor at LearnToday.com
    Sep 2021 - Jan 2023 · 1 yr 5 mos

  • Paid Marketing Specialist at Growth Hackers Digital
    Apr 2021 - Nov 2021 · 8 mos

    Growth Hackers Digital is an award-winning performance marketing agency recognized by Clutch as the Top Digital Marketing and Advertising Agency in India for 2020 & 2021. It has worked with clients like Decathlon, ICICI Bank, Unocoin, and multiple other renowned MNCs and startups. My responsibilities include: - Understand the requirements of the clients and create action plans for the best results. - Create and manage Ad Campaigns (Facebook, LinkedIn, & Google) for the clients. - Maintain an effective ROI by analyzing and optimizing Ad Campaigns (Facebook, LinkedIn, & Google) using reliable strategies.