Alex Emelian

CEO & Co-Founder, Stablerail | The business account for stablecoin companies

Dubai, United Arab Emirates

About

Building Stablerail - the business account for stablecoin companies. Stablerail helps crypto-native teams run USDT/USDC operations from one self-custodial account: receive funds, approve payments, screen wallets, manage counterparties, batch payouts, issue cards, access fiat rails, earn yield and keep audit evidence for every transaction. The product replaces Ledger + spreadsheet + approval chaos with a controlled operating layer around stablecoin money movement: requester, signer, policy, counterparty, risk score, invoice, card, rail and evidence. AI checks every incoming and outgoing transaction. Humans approve and sign. Stablerail never has general unilateral control of funds. Previously CEO at Simple, where I scaled a self-custodial crypto wallet to 2M+ users, $2B+ GTV, and a card program across 75+ countries. Forbes 40 Under 40. 13 years shipping financial products across EMEA, APAC, and the US.

Experience

  • CEO & Co-Founder at Stablerail
    Mar 2026 - Present · 4 mos

    Building the business account for stablecoin companies. Stablerail helps crypto-native teams run USDT/USDC operations from one self-custodial account: receive funds, approve payments, screen wallets, manage counterparties, batch payouts, issue cards, access fiat rails, earn yield and keep audit evidence for every transaction. Stablerail replaces Ledger + spreadsheet + approval chaos with a controlled operating layer around stablecoin money movement: requester, signer, policy, counterparty, risk score, invoice, card, rail and evidence. AI checks every incoming and outgoing transaction. Humans approve and sign. Stablerail never has general unilateral control of funds.

  • Chief Executive Officer at Simple
    Nov 2023 - Mar 2026 · 2 yrs 5 mos

    Simple is an AI‑native consumer crypto bank for users and AI agents, combining non‑custodial MPC, stablecoin payments, and card infrastructure. I rebuilt Simple from a struggling wallet into a global platform with 2M+ users and $3M+ ARR. I own P&L, product, and growth across 140 markets with a 65-person team. We launched Visa/Mastercard programs in 60 countries, expanded on‑/off‑ramp (SEPA, cards, stablecoins), and deployed MPC for secure self‑custody. The latest evolution introduces the Model Context Protocol (MCP)—an execution layer where users and AI agents perform intents (“pay supplier in USDC,” “send $500 monthly”) without network/gas friction. VASP‑licensed, MiCA‑ready; full KYC/AML/sanctions coverage. Community of 2M+ via contributor and referral programs.

  • Chief Product Officer at Parimatch
    Nov 2022 - Nov 2023 · 1 yr 1 mo

    Parimatch Tech is a leading international iGaming operator running large‑scale sportsbook and casino products in regulated markets. I led global product, overseeing sportsbook, casino, and platform for a 350‑person product/engineering/data org. Owned strategy, UX, growth, monetization across a few markets markets with direct P&L. Delivered an AI‑driven slot positioning engine, improved the FTD funnel, and launched three localized platforms from concept to live operation. Modernized trading interface, odds architecture, betslip/mobile UX, while strengthening KYC/AML/responsible gaming in line with EU standards. Completed the tenure after scaling the org and positioning Parimatch for AI‑led personalization and multi‑market expansion.

  • Chief Product Officer at Kama
    Sep 2021 - Dec 2022 · 1 yr 4 mos

    Kama is a sexual‑wellness platform focused on content, community, and guided practice. I led product, design, and engineering across mobile and web, owning the product strategy, technology roadmap, and delivery. Drove a full product/brand overhaul—re‑architected the app, unified cross‑functional teams, and reframed the value proposition around habit formation and personalization. Scaled global reach and improved acquisition/retention through ASO and data‑driven funnel optimization. Reported to the CEO/board; consolidated the analytics stack, ensured platform scalability/compliance, and supported the next fundraising phase.

  • Chief Product Officer at bioniq
    Dec 2019 - Nov 2021 · 2 yrs

    bioniq is a healthtech platform for personalized micronutrient and longevity solutions via diagnostics and supplements. Joined as first CPO at seed and led product, growth, and technology through Series A ($15M). Built the product/engineering org from 0→20+ across mobile, web, and ops platforms. Launched at‑home diagnostics, health dashboards, subscription logistics, and clinician interfaces, scaling ARR from thousands → several millions and expanding from the UK into Europe and the Middle East. Owned product strategy, data stack, and UX; shifted the value prop to measurable outcomes and implemented performance marketing that delivered sustainable CAC/LTV. Worked with science, ops, and investors to align growth, compliance, and roadmap during rapid expansion.