Yiğithan Bozkurt

Marketing Lead | Greenwich ’19

Istanbul, Türkiye

About

‘’Experienced young digital marketing professional with developed employability skills. Currently professional with a bachelor’s degree in Business Management from the University of Greenwich.”

Experience

  • Marketing Lead at Lindström
    Jan 2026 - Present · 7 mos

    Leading Lindström’s end-to-end marketing activities by defining market positioning, shaping messaging, and driving demand across digital, content, and field marketing channels, for Turkish market.

  • Marketing Coordinator at Lely
    Oct 2022 - Dec 2025 · 3 yrs 3 mos

    . Led end-to-end marketing activities across Türkiye and South East Europe markets (Serbia, Bulgaria, Greece, Croatia, Slovenia, Romania), aligned with global brand guidelines and local market needs. . Planned, executed, and optimized lead generation, awareness, and retargeting campaigns using Google Ads, Meta Ads, etc. . Built product-focused marketing strategies for robotic milking systems, automated feeding solutions, and barn automation technologies. . Developed SEO-oriented content strategies, including landing pages, blog articles, meta titles/descriptions, and keyword structures to support organic growth. . Localised messaging, visuals, and campaign structures based on regional customer behavior, market maturity, and cultural differences. . Supported event-driven marketing (farm events, customer meetings, exhibitions) with integrated online and offline campaigns. . Coordinated content production for social media, YouTube, newsletters, and campaign assets, ensuring consistency across channels. . Worked closely with sales and technical teams to align marketing messaging with real field insights and farmer needs. . Managed multi-country campaign calendars and priorities simultaneously while maintaining brand consistency. . Analysed campaign performance metrics (CTR, CPL, engagement, lead generation) to continuously improve results. . Adapted global campaigns into locally relevant executions without diluting brand positioning. . Contributed to brand awareness initiatives in regional markets.

  • Digital Marketing Specialist at Uçar Otomotiv Grup
    Apr 2021 - Oct 2022 · 1 yr 7 mos

    . In charge of Google Ads and Facebook Ads to create and optimise campaigns for different accounts of companies’ different branches . Designing websites of companies’ all branches and editing on CMS such as Wordpress and Wix or coding with HTML/CSS where necessary . Implementing graphic design and video editing works for companies’ active existence in online and offline platforms . Managing e-commerce platforms and creating and developing strategies to increase sales online, stock and management processes . Conducting ATL&BTL activities

  • Digital Marketing Specialist at Olgu Medya
    Dec 2020 - Oct 2022 · 1 yr 11 mos

    . Managing and planning digital marketing campaigns on advertising platforms such as Google, Yandex, Bing, FB & Instagram and developing and implementing SEO and PPC strategies . Creating web sites for our clients on CMS’ such as Wordpress and where needed, helped with HTML/CSS . Graphic design and video editing works for our clients in online and offline platforms . Market research for our customers in their online competition . Managing e-commerce platforms for listings and sales, helping operation processes for our clients

  • Digital Marketing Specialist at Hotel Linkage
    Jul 2020 - Dec 2020 · 6 mos

    . Using Channel Management software to control extranet (OTA or hotels’ own booking engine) connections such as pricing and mappings. . Creating promotions and campaigns for hotels on the Booking Engine software . Controlling the setup, support and updates of SEO and SEM (Google Ads and Facebook Ads Manager) for hotels . Managing and creating all of the web designs of hotels which we work with . Measuring performances of the hotels of our customers from Google Analytics and Yandex Metrica and sending reports about performances from CRM software. . Analysing and reporting the daily prices of hotels in different channels (OTA’s) and competitor hotels.