Yiğit Alp Koçer

Fleet Sales Lead at Otokoç Otomotiv

Türkiye

About

I am a results-driven sales and operations leader with extensive experience in the automotive industry, specializing in B2B sales, fleet management, international operations, and dealer network management. Throughout my career, I have consistently focused on driving scalable growth, optimizing operational performance, and building high-impact sales organizations. My experience spans across managing high-volume sales environments, leading cross-functional teams, and developing strategies that deliver measurable business outcomes. I have successfully managed multi-brand fleet sales operations (Fiat, Alfa Romeo, Jeep, Peugeot, Opel, DS, Citroën), while also leading international operations across 7 countries, with full responsibility for budgeting, revenue performance, and market execution. In addition, I have overseen dealer network operations across 41 regions, managing a +TRY 50M revenue portfolio and leading a 100+ person organization, ensuring alignment with corporate standards, operational excellence, and sustainable growth. My core expertise includes: • B2B Sales & Fleet Management • Corporate Client Growth & Key Account Management • International Operations & Cross-Border Management • Dealer Network Strategy & Performance Management • Revenue Growth, Profitability & P&L Oversight • Team Leadership & Organizational Development I am known for my ability to translate strategy into execution, build long-term business partnerships, and lead teams that consistently deliver high performance in dynamic and competitive environments. 📩 I am open to connecting for senior leadership roles, international opportunities, and growth-focused organizations.

Experience

  • Otokoç Otomotiv (13 yrs 1 mo)
    • Filo Satış Lideri // Fleet Sales Lead ( Otokoç )
      Jun 2025 - Present · 1 yr 2 mos

      Fiat , Alfa Romeo , Jeep , Peugeot , Opel , DS ve Citroen markalarının filo satış süreç ve operasyonlarından sorumlu ekip lideriyim. * Kurumsal müşteri portföyünün büyütülmesi ve yönetimi * Yeni müşteri kazanımı ve B2B satış süreçlerinin uçtan uca yönetimi * Yüksek hacimli filo satış operasyonlarının planlanması ve yürütülmesi * Satış ekiplerinin performans ve hedef yönetimi * Karlılık odaklı satış stratejilerinin oluşturulması ve uygulanması * Müşteri ihtiyaçlarına özel çözümler geliştirerek uzun vadeli iş birlikleri kurulması ******************************************************************************************* I lead fleet sales operations across a multi-brand portfolio including Fiat, Alfa Romeo, Jeep, Peugeot, Opel, DS, and Citroën, with full responsibility for driving growth, profitability, and operational excellence. My responsibilities include: • Expanding and managing the corporate client portfolio • Leading end-to-end B2B sales and new business development initiatives • Overseeing high-volume fleet sales operations • Driving sales team performance and target achievement • Designing and executing profitability-focused sales strategies • Establishing long-term, value-driven partnerships through tailored solutions

    • International Operations Assistant Manager ( Avis & Budget )
      Jul 2022 - Jun 2025 · 3 yrs

      Otokoç, Avis ve Budget markaları aracılığıyla mobilite, araç kiralama/leasing ve perakende çözümler alanlarında faaliyet gösterdim. Macaristan, Kazakistan, Azerbaycan, Gürcistan, Ukrayna, Irak ve Kuzey Kıbrıs olmak üzere toplam 7 ülkede uluslararası operasyonlara liderlik ederek; bütçe planlaması, ciro takibi ve pazar performansından sorumlu oldum. Temel sorumluluklar ve kazanımlar: • Uçtan uca uluslararası operasyonların yönetimi ve koordinasyonu • Bütçe planlaması, ciro takibi ve finansal süreçlerin yönetimi • Ülke bazlı P&L performansının izlenmesi ve sürdürülebilir büyüme ile kârlılığın sağlanması • Farklı pazar dinamiklerine uygun mobilite çözümlerinin geliştirilmesi ve uygulanması • Uluslararası iş ortakları ve paydaşlarla koordinasyonun sağlanması • Verimlilik artırıcı süreç iyileştirmelerinin gerçekleştirilmesi ************************************************* Mobility/car rental/leasing and retail Solutions, through "Otokoç, Avis, Budget'' brands. Led international operations across 7 countries ( Hungary , Kazakhstan , Azerbaijan , Georgia , Ukranie , Iraq and North Cyprus ) with full responsibility for budgeting, revenue tracking, and market performance. Key responsibilities and achievements: • Managed and coordinated end-to-end international operations across multiple markets • Oversaw budgeting, revenue performance, and financial planning for all assigned countries • Monitored and analyzed country-level P&L performance to ensure sustainable growth and profitability • Led the implementation and development of mobility solutions tailored to different market dynamics • Coordinated with international business partners and stakeholders to ensure operational alignment • Supported marketing strategy execution and localization efforts across different regions • Identified growth opportunities and contributed to business development initiatives in new and existing markets • Drove operational efficiency and process improvement across cross-border operations

    • Satış Yöneticisi // Sales Assistant Manager
      Jan 2020 - Jul 2022 · 2 yrs 7 mos

      Budget Sabiha Gökçen satış ofisinde, yüksek hacimli bir operasyonun satış, ekip performansı ve müşteri deneyimi süreçlerini yönettim. • Yıllık +100 milyon TL Ciro, • Ortalama 1.200 araçlık filonun etkin planlama, kullanım ve verimlilik odaklı yönetimi, • Stratejik iş birlikleri geliştirerek operasyonel büyümeye ve gelir artışı, • Araç kiralama operasyonlarının uçtan uca yönetimi , • Satış büyümesi ve kârlılığı artırmak amacıyla operasyonel ve fiyatlandırma stratejileri , • Ekip performansını ve hedef gerçekleşmelerini yönetimi , • Müşteri deneyimini geliştirmek için yapılandırılmış ve müşteri odaklı süreçler kurgu ve uygunlanması , • Yalın metodolojilerle süreç iyileştirme projelerine uygulanması , • Proje yönetimi ve operasyonel optimizasyon çalışmaları, ********************************************************************** Led sales operations, team performance, and customer experience within a high-volume rental environment, ensuring operational excellence and sustainable growth. Key responsibilities and achievements: • Managed operations generating over TRY 100M+ annual revenue, ensuring profitability and sustainable growth • Oversaw the efficient utilization and management of a 1,200-vehicle fleet, optimizing planning and operational performance • Established and managed strategic partnerships, contributing to revenue growth and business expansion • Led end-to-end vehicle rental operations, ensuring seamless and efficient service delivery • Developed and implemented pricing and operational strategies to drive sales growth and profitability • Managed team performance, target achievement, and daily operations to maximize efficiency • Designed and implemented customer-centric processes to enhance overall customer experience • Led process improvement initiatives using lean methodologies to increase operational efficiency • Directed project management and operational optimization efforts across the organization

  • Supervisor at İnka İnsan Kaynakları
    Feb 2013 - Jul 2013 · 6 mos

    Kongre , konser ,fuar ve aktivitelerde görev aldım. - Ekip yönetimi - Organizasyon çalışması - Ekip Üyesi