United States
Hi, I’m Erica Ding, a UI/UX designer based in the United States. I recently earned my Master’s degree in Learning Design, Innovation, and Technology from Harvard University, and I hold a Bachelor’s degree in Informatics with a focus on Human-Computer Interaction from the University of Washington. As a designer, I’m passionate about creating intuitive, accessible, and impactful user experiences that help people solve real problems. My background in learning design, HCI, and visual arts allows me to approach design with both empathy and structure — balancing user needs, product goals, and thoughtful interaction. Outside of design, I have experience working as a barista at UW Cafes, and I’ve spent 18 years practicing painting and piano. These creative experiences continue to shape how I think about storytelling, aesthetics, rhythm, and human emotion in design. I’m currently looking for full-time entry-level UX/Product Design opportunities. Check out my portfolio: www.ericading.com
• Led product design for an AI-powered poster generation tool, defining workflows, wireframes, and interaction patterns. • Designed AI creation flows that simplified how users generated and edited content, helping scale the product to 10,000+ users. • Conducted moderated usability testing to evaluate prototypes and refine generation workflows based on user feedback. • Collaborated with product manager and engineers to identify edge cases, improve usability, and streamline content flows. • Facilitated design workshops to promote user-centered thinking across product and engineering teams.
• Wordplay is a web-based programming language, IDE, and platform for creating accessible, interactive typography. • Led the UX redesign of the Wordplay homepage, improving information architecture, search discoverability, and navigation clarity. • Conducted 10+ user interviews and surveys to identify usability issues and develop personas and journey maps. • Designed and tested new navigation and categorization structures through A/B testing, increasing user engagement by 40%. • Partnered with engineers to translate research insights into clearer interaction flows for complex search tasks.
• Designed interaction flows and data visualization dashboards for internal analytics tools used by 5,000+ customer service agents. • Redesigned task workflows to reduce unnecessary steps and improve operational efficiency by 5%. • Prototyped AI-powered automation features to streamline repetitive internal processes and improve usability in enterprise tools. • Collaborated with engineers and product managers to translate design concepts into production-ready solutions.