WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
I’m a commercial and partnerships leader with 7+ years of experience building revenue engines across FMCG, consumer brands, and platform businesses in Southeast Asia. My strength sits at the intersection of commercial strategy, partnerships, and execution, turning brand potential into real distribution, sell-through, and sustainable growth. I’ve onboarded and scaled 30+ brands across petrol marts, GT, food service, e-commerce, and app-based channels, while working closely with principals on joint business plans, co-marketing, and long-term expansion. I’m hands-on, data-driven, and comfortable leading teams, negotiating senior-level stakeholders, and building repeatable growth playbooks. I enjoy fast-moving environments where commercial decisions matter and execution speed is a competitive advantage.
- Strategic Business Development: Lead the identification and acquisition of new opportunities, driving growth through partnerships and market expansion in FMCG. - Brand Leadership: Oversee brand strategy development to strengthen market position and consumer engagement across FMCG categories. - Key Account & Relationship Management: Manage relationships with major retailers, distributors, and partners to drive sales, distribution, and growth. - Trade & Channel Marketing: Implement trade marketing strategies to optimize product visibility, promotions, and channel sales. - Commercial Strategy Execution: Lead cross-functional teams to deliver data-driven marketing initiatives aligned with business objectives. - Market Insight & Competitive Analysis: Utilize market intelligence and consumer insights to inform decisions and stay ahead of competitors. - Team Leadership & Development: Build and lead high-performing teams to execute strategic sales, marketing, and trade initiatives. - C-Suite & Cross-Departmental Collaboration: Work closely with the C-suite and department heads to align on strategy and drive business performance.
Handling commercial partnerships for Ninja Mart, a new FMCG business unit under Ninja Van
- Part of the pioneering team for Cosmic Cookware, a new direct-to-consumer brand - Develop and execute the brand's marketing strategy, including social media, email marketing, and influencer partnerships - Create and manage the brand's online presence, including website development and SEO optimization - Collaborate with our product development team to ensure that the products align with the brand's vision and values - Conduct market research and analyze consumer data to inform product development and marketing efforts - Work closely with the leadership team to set and achieve ambitious growth goals