Singapore
Technical Account Manager | Empathetic Leader | Adtech Enthusiast As a Technical Account Manager at adjoe, Yi Rui partners closely with mobile app developers and publishers across APAC to drive long-term success through proactive technical guidance, problem solving, and strategic collaboration. 💼 Client-Facing Technical Expertise Yi Rui bridges the gap between technical implementation and business growth. From integrating SDKs to decoding metrics like ARPDAU and eCPM, he supports partners through the entire product lifecycle. He troubleshoots issues, shares insights, and ensures smooth adoption of Adjoe's monetization tools. 🌏 Cross-Cultural Communication and Collaboration With experience leading and coaching teams across APAC including India, Singapore, and Japan, Yi Rui thrives in diverse, high-stakes environments. He brings clarity and empathy into every interaction, whether it’s onboarding a new client or aligning stakeholders across product and support. 🚀 Growth, Learning and Innovation Passionate about continuous learning, Yi Rui has recently picked up new mobile development frameworks like Flutter and expanded his understanding of the adtech landscape. He believes in falling in love with the process, not just the outcome, and brings that mindset into every technical conversation. 🛠️ Problem Solver with a Builder’s Mindset With a background in product support and process innovation at HubSpot, Yi Rui approaches challenges with a mix of analytical thinking and real-world empathy. His skills in multiple programming languages support his ability to troubleshoot deeply and communicate clearly with both engineering and business teams. He also brings hands-on knowledge of mobile app development frameworks like Flutter and React Native, which helps him better understand client environments and provide more effective technical support.
• First technical hire in APAC, partnering with sales to unblock technical integrations and accelerate regional revenue growth • Lead client conversations to ensure smooth implementation of adjoe solutions into mobile apps • Deliver a gold-standard experience to key technical stakeholders across large client accounts • Collaborate with the wider Operations team to share resources, knowledge, and best practices that enable consistent excellence across support, documentation, and product feedback channels Key Achievements: • Accelerated APAC client onboarding, helping apps launch up to 3x faster by providing timely technical feedback and serving as the sole technical resource in the region • Increased average daily revenue of APAC by ~30% since joining the team • Awarded adjoe of the Month while still under probation, an award reserved for employees who worked on high impact initiatives that delivered immediate value to the team
• Developed and facilitated technical trainings covering topics such as APIs, HTML, CSS, and data reporting, enhancing product expertise across the whole support organization. • Created enablement materials for new support initiatives, ensuring smooth adoption and operational efficiency • Led the reorganization of the support curriculum, enabling reps to develop deeper expertise in key product areas - leading to faster, more effective customer resolutions.
• Coached 50+ new hires to high-performance through collaborative, empathetic methods, hitting 100% Time to Ramp (TTR) attainment. • Established multiple structures to enhance operational efficiency in coaching processes and ticket analysis, reducing time spent on each support rep by 20% • Successfully rolled out global pricing adjustment initiative, and onboarding of support team in a new region.
Key Projects: • Facilitated New Hire Training on HubSpot Internal Tools Key Achievements: • JAPAC Top NPS Award Q1 2022 (L3M in Feb)
MKTG 228 - Marketing Analytics • Disseminates course materials and assists professor in conducting student consultations. • Topics include: PerMap/ SEM (WarpPLS)/ Survey Data Analysis (SPSS)/ Price Sensitivity Analysis
Beta Gamma Sigma is the international business honor society that recognizes and honors top performing students from around the world in business schools. Members of BGS are the top 10% of undergraduate students from 5% of schools worldwide. Membership in Beta Gamma Sigma is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International.
• Created new SQL queries to monitor and track sellers' performance for the Malaysia and Taiwan market • Analysed cross border performance using data retrieved through SQL to identify and tackle sellers' pain points • Maintained multiple automation scripts to expedite market performance reporting across different lanes • Initiated several SOPs to track and solve system bugs across different lanes • Collaborated with local and regional teams through weekly calls to resolve problems and standardize processes