Yingzi Tian

Strategy & Operations at Moloco | ex-McKinsey | ex-Google

Huangpu District, Shanghai, China

About

- Experienced professional with solid strategy & analytical skills and hands-on experience of building up new business from scratch - Enthusiast in technology, Internet, travel, automotive, and innovation in a broader sense - World citizen having lived in China, Europe and the US, proficient in Chinese, French and English

Experience

  • Moloco ()
    • Director, APAC Strategy & Operations
      May 2025 - Present · 1 yr 3 mos

      - Lead a team of highly capable strategists to drive Moloco’s commercial strategy in APAC - Manage the execution of various global and regional level strategic initiatives and programs with leadership team - Support country heads’ decision-making on business challenges with strategic and problem-solving capabilities - Closely interact with regional commercial team to identify operational challenges, define improvement initiatives, and work with global GTM teams to solve those challenges

    • China Strategy & Operations
      Jul 2023 - May 2025 · 1 yr 11 mos

  • Google (4 yrs)
    • Principal Strategy & Insights Manager, Greater China Gaming & Apps
      Jul 2019 - Jun 2023 · 4 yrs

      Drive Chinese app developer export business with Google sales team, key responsibilities include: - Sales strategy development - Mobile gaming & app export industry research (genre, geo expansion, audience profile etc.) - Both internal communication and external client engagement

    • Goolge Play BD Operations Lead
      Jan 2021 - Sep 2021 · 9 mos

      Drive global apps & games developer success and operational excellence of Google Play store; Lead a vendor team to roll out global developer engagement programs

  • Strategy Manager at DiDi
    Oct 2018 - Jul 2019 · 10 mos

    - lead strategy planning and target setting & tracking for car sharing BU - conduct market analysis in car rental in search of new business opportunities - program manage new business pilots such as auto new retail

  • Associate at McKinsey & Company
    Jul 2015 - Oct 2018 · 3 yrs 4 mos

    15+ project experience in supporting clients from various sectors (including auto/real estate/retail/travel/finance etc.) and with different topics , example of projects: - Digital acceleration: developed China smart home go-to-market strategy for a global leading industrial company - New energy vehicle (NEV): designed commercial vehicle strategy for a local NEV start-up, followed by marketing & sales capability building - New retail: served several major commercial real estate developers on corporate strategy planning to differentiate in the over competitive market

  • Graduate Student Instructor (Teaching Assistant) at University of California, Berkeley, Haas School of Business
    Aug 2014 - May 2015 · 10 mos

    Graduate Student Instructor of “Analytic Decision Modeling Using Spreadsheets” - Introduce the use of analytic solution strategies to develop business insights for real-world scenarios with Excel - Assist in recitation sessions; collaborate with other teaching assistants to guarantee a consistent course structure