Jersey City, New Jersey, United States
Led the editing and production of TikTok and Instagram content, shaping the brand’s visual identity and tone. • Co-managed social media accounts, collaborated with team members in weekly meetings to plan campaigns and brainstorm growth strategies. • Took the lead in organizing a pop-up event, directing on-site staff and overseeing event operations. • Supported brand development through creative direction, audience engagement, and marketing planning.
• Assisted in the development of innovative packaging solutions through concept creation, layout design, and visual refinement. • Applied graphic design tools such as Adobe Photoshop, Illustrator, and InDesign to execute packaging and promotional materials. • Collaborated closely with the design team on branding consistency and creative direction. • Contributed to the design of the company’s annual promotional booklet, supporting layout, visual design, and production planning.
Provide day- of production and event support for Grace Khan’s New York Fashion week show, which is a show that illustrated how ordinary people can step onto the fashion satge and convey the beauty of the Chinese. Arranged seating and prepared the venue; checked guest names and guided them to their corresponding seats. Assisted with dressing models between looks to ensure they were back on stage in time for u the next walk.
Participated in design and creation of seasonal/temporary/promotional products. Crafted coffee, tea, and pastry items to serve to shop guests. Counted inventory and performed cleaning tasks to guarantee store efficiency.
Conducted and set up equipment, following sunlight and professional light based on each guest’s demonstrated features and angles. Provided suggestions on angles and positions, as well as boosted client confidence, in order to create satisfactory photos.