Greater Vancouver Metropolitan Area
Client consultation and concept development. Brand management; analyze all aspect of company and devise a plan to build brand equity. Define & implement marketing strategies and plans in alignment with company initiatives and goals. Create and maintain social media content calender to support larger marketing calender. Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Creative Collaborations – recruit, develop, conceptualize and direct a team of like-minded talents, investing into one another with their gifts and talents to accomplish creative projects.
Business Consultant for 33 stores in British Columbia and Alberta. - Develops the franchisees within the district to deliver world class customer experiences in all stores. Drives the implementation of company programs by motivating and supporting the franchise partners within the district to develop and implement action plans that meet operational and organizational objectives. - Plans, identifies, communicates and delegates key responsibilities and practices to the franchisees to ensure smooth flow of operations within the district. - Reviews store environments and key business indicators within the district to identify problems, concerns, and opportunities for improvement in order to provide coaching to the store management team to take action and achieve operational goals. - Creates district implementation plans to support execution of regional and company initiatives to achieve both operational excellence and business results. Follows up consistently to ensure accountability to plans. - Monitors and manages Brand Promise Report inspections and follow up with franchise partners. - Utilizes existing tools to identify and prioritize communications and filters communications to franchise partners within the district. Communicates clearly, concisely and accurately in order to ensure effective operations at the store and district level. - Accesses external resources to support district-wide operations and to execute district and regional initiatives such as Marketing, Real Estate, and Store Development. - Utilizes management information tools and analyzes financial reports to identify and address trends and issues in district performance.
- Leadership: A role model who inspire and mentor other to achieve excellence, within the store and across the district. - Held MCM position (Managing Coach Mentor) training new Store Managers in an on-site 8 weeks training program. - Inspire and enable store managers to ensure they are equipped for success. - Mission Possible: as part of a selected think tank team whose mission is to develop, maintain, and deliver sales strategies to inspire staff across stores and multiple districts. - Served as the Sales Lead for the district to ensure stores in the district and staffs are executing sales tactics. - Partner development: Creates a constructive and powerful work environment and culture by being dedicated to the ongoing training, development and continual learning of his or her staff. - Contributes toward store profitability by seeking opportunities to increase sales, manage inventory and cost of goods control, and labor costs. - Relentless focus on customer service, and creating a positive and productive team environment with direct reports as well as peer group.