Singapore
Creative and driven marketing executive with hands-on experience in digital campaigns, content strategy, and social media engagement. Proven track record in producing high-performing TikTok and Instagram content. Skilled at turning ideas into engaging visual narratives, supporting event marketing initiatives, and collaborating across teams to meet campaign goals. Passionate about storytelling, community connection, and growing brand presence through compelling digital experiences.
1. Strategically developed and managed Biohackk’s TikTok channel, producing over 80 original short-form videos that garnered over 582K views, 57K likes, and 5.8K shares within 5 months. Top-performing post reached 148K views. 2. Revitalised Instagram through 7 new organic content series, leading to a 32% increase in followers within 1.5 months, significantly boosting audience reach, engagement, and brand visibility. 3. Led full-cycle video production and editing for internal training, client transformations, events, onboarding, and branding, enhancing the brand’s professional image and storytelling. 4. Collaborated cross-functionally with internal teams and supported on-site to capture key moments and ensure alignment with evolving brand direction. 5. Initiated content calendar planning and performance tracking to improve consistency, relevancy, and audience alignment across channels. 6. Drove consistency across Biohackk’s digital touchpoints, ensuring cohesive visuals and messaging through strong creative judgment.
1. Oversaw station operations and cross-department coordination to ensure smooth broadcast scheduling and team productivity. 2. Led intern recruitment, onboarding, and development, fostering a collaborative and performance-driven culture. 3. Collaborated with programming leads to plan and deliver strategic content that aligned with audience interests and engagement objectives. 4. Organised and supported high-profile campus events such as the NCCU Baozhong Tea Festival Open Studio, blending broadcast, event logistics, and community engagement. 5. Assisted with budgeting and vendor coordination while ensuring technical and regulatory compliance, contributing to operational excellence and cost control.
1. Supported end-to-end event planning and execution, including venue setup, logistics coordination, and liaising with external vendors and creative partners. 2. Managed attendee communications and registration workflows, ensuring smooth participant experience before, during, and after each event. 3. Created and scheduled promotional content on Facebook, collaborating with designers to deliver timely and visually consistent campaign assets. 4. Captured and edited event photography for digital use, boosting event visibility and sustaining engagement through post-event highlights. 5. Provided administrative support for documentation, scheduling, and marketing collateral preparation, contributing to seamless event operations and internal reporting.
I was assigned to a children’s program called ‘Master Chef's Scientific Kung Fu’ in the program department of the Taiwan Public Television Service Foundation. During this summer internship, I gained practical experience by assisting with various aspects of production, including pre-production, filming, and post-production tasks.
I was involved in the ‘Be A Giver’ project, which produced short films for character advertising. I played a crucial role in supporting the production process, which included scriptwriting, interviewing and filming the main character, and editing footage.