France
Audencia Grande École graduate with 2+ years of experience across international growth operations, campaign execution, creator-led acquisition workflows, live-content operations, and performance reporting in digital, gaming, app-growth, and consumer-facing environments. My work sits at the intersection of campaign execution, creative / creator workflows, funnel-based performance analysis, tracking review, reporting routines, and cross-functional coordination. I have supported acquisition and activation workflows by connecting creative inputs, audience signals, channel performance, user engagement, and post-campaign reporting. I am particularly interested in international roles across growth operations, marketing operations, campaign operations, creative operations, creator platform operations, and mobile app / digital entertainment growth. I am especially motivated by teams working across markets, platforms, and functions where structured execution, clear reporting, and workflow documentation are critical. Authorized to work in France under APS status until May 2027, with academic experience at Audencia and internship experience in Paris. I am looking to build a long-term career in France.
Supported growth operations and acquisition workflows for a mature MMORPG mobile game, focusing on creator-led acquisition, user activation, paying-user engagement, lifecycle follow-up, and funnel performance analysis. Coordinated creator and streamer workflows across short-video and live-content channels, including content planning, brief delivery, live-session review, operational follow-up, user feedback collection, and post-campaign reporting. Tracked funnel and payer-quality KPIs including CTR, registration, activation cost, ROI, retention, new-payer ROI, and 90/180-day LTV to support campaign review, channel evaluation, and operational decision-making. Supported attribution and conversion-event review through SolarEngine, helping connect creator-led and paid-amplification sources with registration, activation, ROI, and payer lifecycle outcomes. Helped improve creator-led acquisition efficiency and payer lifecycle engagement, contributing to +150% CTR growth and 40% lower registration and activation costs within a defined creator-campaign scope.
Worked on live-stream growth operations for online casual board/card games with virtual-currency monetization, coordinating 20+ streamers and supporting content performance, traffic quality, user engagement, and operational efficiency. Introduced a structured segmentation approach to streamer operations, adapting content support, monitoring routines, and performance expectations based on streamer maturity, audience behavior, traffic potential, and monetization potential. Improved live-session performance through content format testing, live-session content adjustment, performance-based selection, and iterative post-session review, increasing mature streamers’ daily viewership from around 20k–30k to 60k+. Built AI-assisted workflows for script refinement and live interaction support, reducing preparation time by 40% and improving execution consistency while supporting retention, traffic quality, and monetization follow-up.
Managed e-commerce and commercial operations for high-ticket automotive and outdoor heating products, leading an 11-person cross-functional team across store operations, customer service, after-sales support, campaign execution, traffic coordination, and external collaboration. Structured team operations by clarifying ownership, introducing KPI routines, standardizing workflows, and improving training practices. These changes improved team efficiency by 30%, maintained a 98% project delivery rate, and raised the store performance score from 60 to 90. Supported commercial growth through seasonal campaign planning, audience segmentation, customer conversion follow-up, and post-campaign performance reviews, contributing to 10% year-over-year growth on major campaign days and 60% quarterly sales growth. Built performance review routines for seasonal live-commerce campaigns, tracking audience quality, conversion signals, campaign efficiency, and ROAS, with monthly campaign ROAS reaching 3.5x during key optimization periods.
Supported regional business operations and commercial expansion in the FMCG / consumer goods sector, covering channel development, distributor coordination, dashboard reporting, and internal process follow-up. Expanded channel coverage by 40% through distributor development, including 5 top-100 distributors. Built 20+ dashboards, identified 3 growth opportunities, and supported an 18% increase in regional quarterly sales. Streamlined internal coordination and decision-tracking routines, improving cross-functional efficiency by 25%.
Supported operations and supplier-performance follow-up in a high-speed manufacturing environment, focusing on KPI review, contract coordination, SRM data maintenance, and delivery-process improvement. Helped strengthen operational visibility and delivery follow-up through structured KPI review, SOP optimization, and cross-functional coordination, contributing to a 15% increase in on-time delivery.