Minhang District, Shanghai, China
Passionate market researcher specializing in automotive and all other interesting categories such as youth culture, FMCG, digital and technology; Experienced project manager serving global clients incl. Porsche, Audi, VW and BMW, etc. Well educated in college regarding economy, management, statistics & analysis and information system; logical thinking;
Work as one of the first employees of GIM China, when the company was established in 2015. The company is a subsidiary of the German full-service market research institute Gesellschaft für Innovative Marktforschung mbH, one of the largest market research institution in Germany. serving client as Research manager and working on business development among Chinese local clients.
At Automotive Research of GfK, the fourth largest marketing research firms globally, led feildwork team to conduct market research in product (car clinic), consumer insights (NEV entry study, rejection study, purchase behavior) and brand/communication (tracking study). Clients include Porsche, Audi, VW and BMW, etc.
At Auto Team of Ipsos, fifth largest market research company globally, project manager in charge of monitoring the project execution quality and progress; on-site monitoring for car clinic projects, researcher in charge of data analysis, clustering and report writing after the FW execution